3 Simple Ways to Sell More Product Wholesale

While other businesses are worried about how to get the individual consumer to buy their products on impulse, you’re concerned about a bigger picture. Your primary clients are big businesses that might choose to buy your products wholesale – or even if you eventually sell to the individual down the line, you know your best shot at that is convincing a retailer to buy wholesale first. Whatever your reason for focusing on moving your product in bulk, you’re likely to run into the same concerns: What does your company offer that’s so much better than your competitors?

Potential buyers have plenty to choose from when opting to buy wholesale – and they don’t like investing a large amount of money in a large amount of product before they know the product will suit their needs. Giving them a sample of your product simply isn’t enough. Your job is to convince the buyers, retailers and warehouses it’s worth taking that leap by offering them advantages your competitors can’t or don’t think to offer. Without your business having to spend a fortune or having to create an entirely new department, there are a number of things you can do to secure the winning bid – and without underselling your product.

Deliver Faster

If you can get your product to a customer faster than your competitors, you might convince them to buy more. The easiest way to do that is to hire a transportation logistics company and emphasize that speed is one of the things you’re most concerned about. With a combination of trucks, trains, and planes, a company that specializes in transportation had everything it needs in place to ensure a speedy delivery for its customers. Even if your product needs to cross the border, you can rely on them to do it quickly and without incident.

Deliver Cheaper

Without taking a loss, you can bid lower than your competitors simply because you decide to outsource transportation to the experts in lieu of purchasing your own equipment, hiring your own delivery staff and operating an entire transportation department in-house. The savings on hiring the experts is immediately apparent, and you can afford to pass along those savings to your clients. If your wholesale products take up less than a full truckload of space, you won’t waste money on the cost of gas and a driver’s salary, as well as risk wear and tear on the equipment, by sending a truck out anyway. With Less-Than-Truckload services from a logistics company, you pay only for the fraction of the truck your products use.

Deliver Safer

Speed and affordability are well and good for attracting more buyers, but they can only go so far on their own. If your products don’t arrive safely and undamaged, even lower prices and faster delivery won’t be enough to keep your clients away from your competitor. That’s why it’s so important you rely on the experts to plan and execute your delivery. They can afford to hire enough drivers to make sure each driver is trained and well-rested – without passing on the costs to you. They know how to pack items securely and how to load and unload them without incident. Since you can’t personally oversee every delivery, you need to make sure you can count on product safety. A logistics company guarantees a safe delivery.

Faster, more secure delivery is key to convincing any retailer, warehouse and business to invest in your products. When you have a quality transportation logistics company in your corner, you can achieve so much more as a wholesaler.

About the Author: Kimberly Higgins is a business owner from Florida who sells many products wholesale. She recommends Landstar System, Inc. for all your business’ transportation logistics.

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