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The Key Considerations of Voice Broadcasting in Telemarketing Deployments

Author: Mak Patel
by Mak Patel
Posted: Oct 02, 2015

Commercially as well as socially useful tool voice broadcasting has been there to provide mass communication facilities since a long while. Be it a political campaign or any other commercial message needs to be deployed, voice broadcasting has always become the most useful alternative to fulfill the deal. For sales escalations, it proved highly efficient because of its ability to get created and deployed instantly.

Though the voice broadcasting is an extensively optimized tool, the efficiency of it is yet to be underutilized in majority of the cases. Many a times, marketers tend to start deploying it without considering the target mass and how the message is going to influence the receivers. This way, all the efforts, money and time left with no meaning as the outcome which they got is not even remotely nearby what they were expecting. Thus, it becomes immensely important that, whenever you are planning to opt for voice broadcasting, keep certain things which I am about to mention, in mind.

Let's begin with the most crucial aspect, which is personalization of your message. Remember the mails in your inbox, crowded with promotional emails which you never bother to read, however the one which has you mentioned is one which you tend to read most likely. The case is same when we talk about voice broadcasting. Make the use of text-to-speech feature which allows you to mention the name of your recipients individually, which ultimately increase the chances of your broadcast to get listened.

The list of recipients should be made accurate in the context of its relevancy, as you are investing a sumptuous amount, you should ensure about the conversion rate of the contact given in the list. The list must consist of necessary details of the contact, such as whether he is a homeowner or not, what is the zip code, etc. At this point one more thing which marketers should make sure is, the list must not comprises any ‘do not disturb’ number otherwise, they can get into legal troubles.

The control of your voice broadcasting escalation process is quite vital and it has the facility to get scheduled as per your convenience. You can install the list in the system and deploy the voice broadcast at the rightful time so that it the motive behind sending the voice message suffices the most. Scheduling feature effectively takes care of the timing and the message gets delivered when the recipient is most likely not busy or working.

Marketers often make the mistake in the message’s length. The most ideal length for any sorts of voice message is 30 seconds, not exceeding that. By keeping the attention span of the recipients in mind, it should be personalized which gets the listeners’ attention swiftly. It makes them think that it is something about their interest and they will carefully listen to the message. To generate maximum output, end your message with an option to call back. It will not only suggest you about how successful your campaign is, but it also enables you to convert that highly potential prospect into your client.

The voice of your message leaves the significant effect over the listeners. A calm and poised voice will get you the direct connect to your recipients. Hence, get your recording done with such mesmerizing voice which can excellently make the wonders for you. At this point what you should avoid is, the message must not sound as if someone is reading the script. Along with that, avoid annoying opening note, such as "listen carefully" or "pay attention" as the listener will consequently cut off your message in between.

About the Author

Mak Patel is a Marketing Manager at Leadsrain and a passionate writer with experience of 7 years in contact center solutions.

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Author: Mak Patel

Mak Patel

Member since: Sep 23, 2015
Published articles: 2

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