O2O is necessary to window industry

Today, e-commerce is the mainstream of the future development trend, but this is not the market some people said the shop will replace the store, because the doors and windows products is not a virtual product is not decorative products, with the Internet thinking mode, all brand management, business logic, communication strategy, and ultimately must be settled to the user experience this ultimate goal. Then relying on the Internet and the existence of the O2O model also pull the door and window industry just need.

Doors and windows electricity suppliers need to strengthen the experience

Enterprise + Exhibition + chain stores + dealers mode, has been recognized as the door and window enterprises is the mainstream, advanced marketing model. Many brands are mostly through the exhibition to find the dealer, and thus establish a strategic partnership.

At present, with the rapid development of the Internet, more and more companies began to test the water and electricity suppliers. However, from the actual situation, the road is not smooth door and window electricity suppliers. Analysts pointed out that the Internet era is neither pure electric windows and doors industry, nor the traditional line format, will accelerate the integration of online and offline, although the electricity supplier has the advantages of convenience and rapidness, but not with the consumer experience, and experience is the real advantage of the body shop windows.

If you want industry standardization, using the window machine is necessary, too.

Doors and windows O2O mode is inevitable

At present, with the development of electronic commerce, logistics and distribution and third party installation services are gradually improving, to a large extent make up for the short board in the development of door and window. For the development of the Internet, the traditional doors and windows enterprise, electricity suppliers and the traditional conflict is a problem to be solved. How to effectively promote the parallel development of electricity suppliers and traditional channels, to achieve a harmonious unified state requires the joint efforts of the industry of doors and windows. At present, the combination of online and offline O2O sales model is the most feasible sales program, the use of online and offline can be transmitted to the experience, the online customers will be drained to the doors and windows store sales entities.

However, insiders pointed out that the line is the basis for the survival and development of doors and windows of the door and window companies, electricity suppliers is actually necessary to supplement the real sales side. Indeed, with the electronic business platform to enter the oligopoly situation, the enterprise in the electricity business platform marketing costs increased significantly, if the account period and other hidden costs, electricity suppliers channel "low cost" era is already not in, so promoting the integration of online and offline business will be the focus of business. At the same time, there are people in the industry said that many companies will be separated from the traditional business electricity suppliers, is not right. Windows and doors enterprises to do business online and offline channels of organic integration, will be the inevitable trend of future development.

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Saint-Feco is an engineering enterprise which is professional in the window machine manufacture and supply the Pvc window machine and Aluminum window machine, curtain wall machines and Insulating Glass Machines.