Tips to Increase your Sales with Effective Presentation

Sales process involves finding new people to buy your product or services. To sell your product, you need to approach your customers with a clear sales message. People buy a product to experience the benefits it offers. In order to sell a product, one must be clear about the list of benefits that your customer will experience by using your product.

One of the proven methods to increase sales is through effective presentations using PowerPoint. No one would like to sit through a boring presentation. In order to make it interesting, it must be very engaging, creative, to the point and effective.

Basic steps in making effective presentations are:

Understanding your audience

You need to understand your audience by knowing

Their age, gender, who they are and about their income and occupation.

How they will like your presentation to be

What are their expectations

This will help you design the presentation accordingly and how to present it with skill and effectiveness. You need to make them understand why you are making this presentation and how they will benefit from it.

Strategy

You need to define your goals in the presentation. This could state as to how you are aiming to double your sales in a time period of 6 months or a year.

You could mention the product benefits that are not offered by your competitors.

You need to communicate the features of your product in a distinct manner like – 5 or 3 important features of our product. This will help the audience to remember easily.

Structure with a message

You need to have a compelling message about your product. Take time to prepare the presentation by writing down everything you want to communicate and then reduce it to key messages.

Build a compact phrase that communicates the key features of your product that will benefit the audience when using your product.

Your message should be backed with charts, quotes or testimonials so that people will believe you.

You must be able to convey your message within a particular period of time. This requires you to structure your content effectively by creatively arranging the slide elements.

Presentation style

It must have sub-messages and slide content in a sentence. It must have facts and proofs supporting the sub-messages. There must be a good balance between text and visuals.

There must be contrast of colors, size and shapes of fonts so that the audience will get your point quickly.

Building a theme is important. You must choose colors and fonts that represent your company and about you.

You need to present your message with visual elements. People will respond better to visual information than plain text. Selection of images should be relevant to the message in the slide, must reflect the culture of the audience.

Attention span is five minutes in an adult. So it is important to keep the presentations short and simple. Audience must want to hear and see more of it.

For good sales presentations

You can approach professional presentation expert or opt for presentation design studio that are good at effective presentation designs. They will be able to incorporate the strategies mentioned above to give good and effective presentations which your audience will love and remember always.

I am a digital marketing consultant, blogger, designer, working for a leading digital agency in Dubai. I just love traveling, watching cricket, social chatting, & spend my time with friends.