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5 Tips for Deriving Great Returns from Online Classifieds
Posted: Feb 09, 2016
It is a proven fact that online classifieds serve as a significant marketing tool for businesses. Most organizations across the world are making use of this resource for a variety of reasons, such as, selling products & services, gaining publicity, and building a brand image. Classified websites are also useful to individuals who wish to buy/sell new & used items at attractive prices, such as, cars, bikes, furniture, mobile phones, and much more.
Unlike TV & radio adverts, classified websites provide the advantage of segregating the ads based on the product category and advertiser’s location. This helps the visitors to easily find and derive useful information on their favorite products in a specific locality. The visitor and the advertiser also benefit from such websites, as it eliminates the necessity of a third party commission agent.
A classified advertisement will be successful, only if it can generate maximum interest among the users, thereby encouraging them for buying the item on display. Here is a list of 5 tips that would make sure that the classified renders great returns to the advertiser:
1. Avoid Business Jargons
This is, perhaps, the thumb rule for posting any online classified. One should always ensure that the content of the ad is simple and easy to comprehend. Unnecessary use of jargons and too many words would make the advert confusing and complicated. The key is to make it eye-catching by using short, relevant, and simple words.
2. Repost the Ad Multiple Times
Experts suggest reposting the advert multiple times on the site. This technique not only ensures that the classified remains at the top of the listing, but also enables to reach out to a wide range of potential customers.
3. Use Original Content
Making use of relevant key words in the classified ad is another important rule for deriving great returns. The unique content together with search terms can significantly increase the exposure of the advert.
4. Add Links of Various Social Media Platforms
One may leverage the popularity of Facebook, Google+, and Twitter, by making sure that the online classified ad is linked to these social media pages. This will help in reaching out to a larger audience at one go.
5. Add Pictures
Wherever possible, one should always post images of the product/service to explain its benefits to the potential buyers. In this way, they will get an idea on how the purchase can enhance or improve their life in a certain way.
Apart from the ones mentioned above, there are several other ways of maximizing results from posting an advert on a classifieds site. Of course, it is important to select a reputed and popular website, which can enable one to interact with a huge audience.
For more info : http://www.ezheights.com/
Raja works for EZHeights classified website and has great experience in the classified industry. To check out real estate, motors, job and many more in Dubai, please visit http://www.ezheights.com/