5 Key Steps For Impacting PPC Campaings

The modern day PPC advertising has changed the whole perception of conducting businesses. This is certainly an amazing way to boost the overall performance rate of a business and its profit rate. However, the major problem with PPC is that it cannot be a "set it and forget it" game. This approach can produce more harm than any profit. The technique demands quality time to be able to efficiently manage a specific campaign or account. Professional services can help you to strengthen the image of your brand in the industry. It works as a wonderful addition to your existing online marketing strategies.

Listed below are 5 Key steps that will positively impact your PPC campaigns and attract the most bang for your hard earned buck:

1. Quality Score

This is regarded as measure for Google to assess keyword relevance of any web page content. This is used to make sure searchers are able to witness relevant ads and enjoy positive experience. Some of the major factors to be considered while using it in a campaign include the click-through rate (CTR) of the keyword and its corresponding ad. Keyword relevance and ad to the specific search query is also closely considered. Other crucial elements include relevance of keyword to its ad group, landing page quality, and CTR of the display URLs within the ad group.

It is immensely important to maintain high quality scores as Google utilizes these to determine ad rankings and thee amount you pay per click. Remember that low quality scores for keyword research, campaign structure, and ad text optimization means you have missed out on an important thing.

2. Money Wasted

Here, it is crucial to know the amount of money you have actually wasted via paying for clicks that never converted. To be precise, this money wasted is a serious ROI killer. The best method to minimize this waste of money is to ensure very smart usage of negative keywords. Yes, negative keywords facilitates filtering out irrelevant traffic for your business. These are also the traffic that's unlikely to convert in future. Generation of a negative keyword will prevent your ads from displaying for search queries that comprises of that specific keyword. Remember that bidding on non-converting keywords is sheer waste of your entire marketing budget.

3. Click-Through Rate

Click through is one of the most crucial PPC metrics to be paid attention to while assessing AdWords accounts. In fact, this is the number one element to be considered. CTR makes for a crucial factor for many good reasons including the following:

It is a pivotal factor in determining quality scoresIt determines if your ads are relevant to searchers

Getting low click-through rates are an indication that your keywords and ad creative requires significant improvement.

1. Cost Per ConversionThis is the number that makes or breaks any ad / promotional campaign. This can take it from a grand success point to complete failure standpoint. To sum up, having to pay more in order to gain a new customer as compared to that customer makes for a necessity of business, then your campaign is a complete failure. Here, you have not achieved a return on investment.
2. Rate of Conversion

This is a popular aspect that impacts the PPC campaign. A conversion rate determines the number of people who clicked on your ad and went on to complete the desired action on the landing page. Now this can be anything from making a purchase, signing up for a newsletter, agreeing for a free trial, or filling out any required form. The conversion rate is certainly as important as click-through rate. This is because paying for tons of clicks and traffic that does not do any good is a waste of money. The idea is to make the traffic take a meaningful action. Very strong conversion rates is a sign that money spent per click is easily and efficiently coming back to you in profits. This is precisely what's referred to as return on investment.

Hope the above listed key steps and tips will help you gain deeper understanding of how to positively influence your PPC campaigns and extract maximum benefits out of it.

I am Vicky Rathore as a Developer & Currently Working with Smanik Technologies Pvt. Ltd is a leading Digital Marketing Company which provides ppc services in Delhi at affordable prices.