SEO Writing Services - How the Dynamics Have Changed

In the year 2011, Google proclaimed that content formed a huge part of their ranking algorithm. Multiple changes have been made to content creation. In 2014 alone, 500 algorithm changes have been made. Since then, things have evolved and always for the better. In 2016, content will rule supreme, but slightly differently. It is not only about content, but also about how you connect with your content. Let’s explore about some of the changing dynamics in SEO writing services.

Think about ‘social’ headlines

It is very easy to go viral these days; the web is a more connected place because of social media. And you must take the opportunity to get a lot of traffic through social media. The best way to do it is by creating ‘social’ headlines. Now what are these ‘social headlines’, you may ask. Any company who is engaged in SEO writing services will tell you that people who are active on social media are always in search of interesting, unique and entertaining content. They would love to read something which they have not read before. They want to indulge in content which will give them the ‘wow’ factor. Anyone who is providing them the content can create a nice social headline which will instantly intrigue the reader. The headline should be catchy enough to trigger the curiosity of the reader. Give your best shot to ‘social’ headlines, so that you have a steady flow of traffic who are ready to explore what you have to offer!

Can you be brave enough to be brief?

There have been quite a few debates regarding the length of the content. Google finds longer content more appealing; and there is proof in statistical data. But this does not necessarily mean that you should write a 1500+ word article with fluffs and flowery language with no value addition. Many are of the opinion that if you can write what you have to say in a fewer words, it creates more impact. You should use exactly the amount of words which will clearly explain your topic. Moreover, the intent should be clear from your write-up. And it does not necessarily mean that you need to exhaust 1500 words for your article. The article, as specified by any good SEO writing company states that if the article promises to be valuable and actually does not, the readers will be extremely disappointed. In many instances, they will probably never come back to take a look at the content and site in future. If you think that brevity captures the essence of your topic, you can choose to do so; but you should never fail to establish the rapport with your audience.

Thinking about mobile platform

Digital content is gradually making its impact felt; and one can see a steady stream of users who are keener to browse the internet on iPads and smartphones. Even Google has clearly pronounced the need of mobile-friendly content. If you are a SEO writing company, who has been engaged in this business for quite some time, you know what it means. You need a site which is mobile-friendly and content which people can read while they are on move. Users should have an easy way to read the content on mobile devices without scrolling back and forth to read each word. It is time to be ready for the mobile revolution; because it is at your doorstep and you cannot ignore it any longer.

The dynamics of SEO writing have changed in the last couple of years; especially after the advent of digital marketing. Your company should not fall behind, because you are not aware about the new tricks of SEO writing services. Take your time, to do your research and find out how and when you can utilize the changing dynamics to your advantage.

Payel Jwc is affiliated with Justwords, a Google-award winning content agency, and writes on topics related to Google Virtual Tours, Web Content, SEO Services, Content Marketing, Social Media and Online Marketing.