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6 Factors to consider before marketing Your Property

Author: Ayda Jamar
by Ayda Jamar
Posted: Jul 11, 2016

It’s about time you’ve finally decided to market your property and fly the nest! Selling the real estate is a big decision and therefore a number of things must be considered beforehand. To land in the market prepared and take the time to sort out everything are a few things that can make a difference. Being involved in property development offers that ultimate opportunity through which you can generate a handsome income in the shortest time period; only if you follow the right strategy as per current market.

If you’ve the idea for a new real estate development project, better start bringing in some serious investors to fund the process. In order to convince a potential investor, a well-defined and thorough strategic plan or land development proposal is a necessary component. The document would help investors to visualise the actual project when it has been completed as well as determine if they’re willing to participate. Here we’ll discuss a few noteworthy factors to ensure real estate marketing goes smoothly and raise the likelihood of substantial income generation.

1. The costThe primary aim to sell a property or a number of them is to make profit and lots of it so you should give your home a price tag it actually deserves. There’re a number of variables contributing to real estate’s value so do your homework before determining the cost; survey current market and underlying properties is the first step.

Take into account homes within your community and those located in the suburbs with, however, a similar environment and amenities. Most of us approach a professional having sufficient expertise in property valuation because their opinion makes it easier to set a correct price thus attract the right customers.

2. Time is essentialThe time or season chosen to sell a land or fully furnished home is crucial and have a huge impact on overall marketing strategy. Not only you should know about the idea competitive aura but also have a foresight on the outcome, even if it means taking a single step. If for instance, your property is in a most sought-after location, market conditions aren’t entirely important but don’t ignore completely.

However, if this is the actual case then it’s better to reconsider the season or time of year most beneficial for the property sale. A home or entire community has a greener surrounding with gardens, parks and other such facilities; they’d go at an excellent price during summer. The same goes for winter season; all you need is to make the property looks cosy, warm and inviting!

  1. The financial/economic climateReal estate market is most volatile so expect bouncy prices at all times. When a country’s economic/fiscal condition is surging, you’re likely to receive a pool of enthusiastic buyers as well as higher offers. If interest rates are low and willing to offer mortgages, it’ll speed up the selling process.
  2. The aesthetic appealDoesn’t matter if the property is small or has slightly fewer amenities, make it aesthetically appealing and there’s chance it’ll sell at a higher price. Interior and exterior elements must be considered to ensure it remains spruced all the time. Replace outdated appliance, keep the garden trimmed, tidy up the walls and deep clean your home before placing it before spectators.
  3. Open houseAn open house is a trending way to market anything that you wish to be it a home. Substantial time and preparation are required to prepare the property as well as yourself for the event. Though trending, an open house is suggested only if you live in a peaceful community as anyone can simply walk-in and have a look around. Not a safe option but becomes necessary at times!
  4. Details & paperworkIn addition to the above, make sure you’ve precise and legitimate information with respect to the real estate. Gather permits, appliance information, home improvement details and various other factors crucial to buyer-seller agreement. Having relevant details and paperwork would help in smoothing the process.

Make your property management experience stress-free by acting on the above tips.

ConclusionKeep all the factors as highlighted above in mind especially when targeting a highly competitive niche such as residential properties in Dubai. Be fully prepared and ensure real estate marketing remains stress-free.

About the Author

I love to spend time on internet and give my thoughts a voice through articles. I enjoy being a writer and love to write on different genres of topics such as IT, technology, Real Estate, home improvement and so on....

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Author: Ayda Jamar

Ayda Jamar

Member since: Jul 10, 2016
Published articles: 2

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