Scent Marketing to Entice People to Buy

Advertising and marketing is essential for all types of business and companies. While there are different mediums that can be used to advertise your products and services, today scent marketing has become very popular. Scent is used to market various products and also in many locations such as hotels, offices, department stores and also specialty shops. Sense of smell is known to send messages to the brain in a very subtle manner. Research has shown that a particular scent can evoke memories and connect it to certain products. Scent and aroma is also known to change and improve your moods. Scent marketing companies have conducted research that has proved beyond doubt, the positive effect of aroma and fragrances on customer reaction. The customers can be compelled to buy products or stay in particular hotel or location. Many hotels and hospitality industry use scent diffuser machines to lure and retain valuable customers. Many airlines also use scent marketing in a big way – for instance Singapore Airlines is known to use the fragrance of bamboo and lotus blossoms as a way of building customer base and loyalty.

Scent diffuser machines can be personalized to control the scent emitted at a specific time. The machines can also be programmed to change the fragrance and to also control the amount of fragrance emitted by means of a timer mechanism. These diffusers can also be tweaked to emit the fragrance via micro misting and other such methods. These machines are very effective and can be used to diffuse various fragrances in a confined area. For instance, there are many hotel chains that use such machines to emit scent of lemon grass and green tea in the common areas for e.g electric fragrance diffuser. This makes the whole area fresh and rejuvenating. The overall aim of the scent marketing companies to help their clients increase their respective sales. They help their clients come up with a scent that can be identified with their products or services. The aim is to make their business stand out and remain ahead of competition. Many businesses are today using scent marketing to remain in the memory of their customers. The usual mode of advertising uses the sense of sight and hearing to help people remember their products and services. But research has proved that sense of smell is much better at helping customers remember information. So it is no wonder that many businesses have taken to using scent as a marketing tool. They envisage that the customers will associate the fragrance with their product and return to buy more. These marketing companies use various scent systems and scent diffuser machine, as they are effective and convenient to use. They can be programmed to release the required amount of scent at the right time. The store owners can program the machine to diffuse scent during the buy hours in the day. These machines release a mist which will not settle down on objects in the shop. It is also possible to combine music along with the scent in these machines, to create lasting memories.