WooCommerce vs Magento: Choosing the Perfect Fit for Your e-Commerce Site

E-commerce business sector has seen tremendous growth over the past few years with more and more players exploring this digital zone to increase their business opportunities. For an e-commerce startup choosing the right platform can be the decisive factor leading to its success or failure. With so many options around and each one offering lucrative features it gets really tough to zero in on just the right one for your business. It gets even more challenging when you end up with two e-commerce solutions – woocommerce and magento – the usual choices that seem to be the perfect fit for your online business. Here, we strive to throw some light on these two most popular platforms.

Similarities:

Both of them are highly popular and equipped with all the basic features that could make your e-store functional. Support customization, integration of google analytics for tracking your customers’ behaviour on site, and offer many other features to suit different business needs.

Differences:1. Brief overview

Woocommerce is an easily installable WordPress plugin which can serve its purpose just on getting integrated with any content management system (CMS). Magento, on the contrary, is a dedicated e-commerce platform with advanced features designed to perform complex business functions and is currently owned by e-bay.

2. Ease of handling

If you are a WordPress fan then you can get started with woocommerce and customize your site to the fullest within no time. Magento, on the other hand, demands a little expertise to unfold its complete features and benefits. It takes longer time for set-up and customization too.

3. Distinctive features

If this is your startup then woocommerce is just the perfect fit for your website. You can rate your products; publish best seller and much more. In case you need more features then you can have them via plugins which goes pretty well with this platform.

Magento, on the other hand, can adequately handle the needs of a growing business. You can operate more than one store from just one account; manage any number of products and also perform cross-selling and up-selling of your products. Furthermore, you can add discount codes and let your users compare products and perform advanced search.

4. Affordability

Being open source, both are freely available and customizable. But they incur cost once your business expands and you need to add extra functionalities to support your growing business needs. Woocommerce, being WordPress based, allows easy extension of functionalities and at quite lower expenses. Although, Magento’s community version is free, its enterprise version is quite expensive. So, prior to choosing a platform for your e-store, it is highly advisable to have a clear vision of your business goals so that the need to switch platform doesn’t arise. It would be wise to rely on some e-commerce development specialists for expert advice and to prevent future expenses.

5. Hosting requirement

Woocommerce with lower footprint is lighter on server load hence has limited hosting requirements. On the contrary, Magento being quite complex is heavy on server load with its higher footprint.

6. Functionality

WordPress being its base, woocommerce offers you the flexibility to use it for any sort of online trading and also allows integration of diverse payment options. Contrary to this, Magento is exclusively designed for e-commerce websites.

7. Search Engine Optimization

If we consider the weight then Woocommerce appears to be more SEO-friendly as it would load quite faster than Magento but there are many other factors like independent control of URLs, page title, meta description and heaps more which actually allows a site to become search engine friendly.

Now that you have a clear idea about the two most popular e-commerce platforms, its time you do a reality check for your business to figure out which one is the perfect fit for your business. If you find yourself struggling then contact e-commerce development specialists for a fast and effective solution.

View more information on Outsourcing E-commerce Entwicklung, E-commerce Entwicklung Spezialist and Magento Spezialist. This expertise of the author has really been appreciated by viewers.

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