Create Awesome Animation Videos for Your Business

If you are running your business and have a decent website for it, you are a smart entrepreneur. However, if you still not have invested in animated videos for business you are not smart enough entrepreneur.

Animated videos for business are the best ways to engage the visitors on your website. This animated video may be the first thing your audience will view on the website. For the same reason, it is very important to create awesome animation videos for your business.

Let us have a look at how to do it in seven simple steps.

1. Have an awesome script: When it comes to animated videos for business content is the king. Have a great script to start off the project. It is mostly preferred to outsource the script as a fresh look towards you company will help well.
2. Keep it short: If you have delivered a longer video, it is most likely that people will skip watching certain portions. It is advisable to keep the video short and simple. Industry standards suggest 150 words per minute.
3. Four step story breakdown: You should always tell your story in four steps. First, introduce the problem then give the solution for it. After viewers have the solution they are eager to know how it works, this is the third step. Now the fourth and final step is a call to action, tell people what to do next after the product is explained.
4. Focus on benefits: In 60-90 seconds, animated videos for business viewers are not interested in knowing the features of product or service. They can scan the website for it. It is more important to focus on benefits. For instance, if selling a fairness cream do not focus on features of cream, focus on benefits of having a fair skin.
5. Professional voice over artist: Always invest on a good voice over artist to read the script. If you miss out on this point your video may fail in spite of a good script and animation.
6. Do not forget the ‘E-factor’: No matter who is watching your animated videos for business it’s always important to have the entertainment factor in it. This makes the video more likable and sharable.
7. Simple animation can work: It is good to have good visuals on screen. If for any reason you are not able to spend on expensive animation, it is ok. There are many successful explainer videos with average animation quality.

Hope this article on creating awesome animated videos for business helps you to make a good video for yourself. All the best?

The magic has been happening at Animatio299 since 2001. Since then we have successfully implemented every challenging idea our customers have furnished. Our in-house Animation designer team has more than a decade’s experience.