How Bulk SMS Services Help Insurance Companies Reach Out Better

Bulk SMS service providers in Mumbai and other cities of India are an important way for companies to reach out to consumers personally, while not having to invade upon their privacy. While tele calling and telemarketing are also ways to reach out to people on their personal numbers; any company understands how many folk would have a problem attending calls from insurance companies for products like financial investments or health policies!

While the market today involves in most people investing in insurance policies and financial investments for future stability of their personal finances; the insurance companies themselves find it difficult to approach new markets or even well known markets with a new product because most people offer very little time to understanding a sales pitch of a policy! This is where a bulk sms service provider can greatly help in exploring new markets and opportunities.

Here is how the system of bulk sms works -

(a) Finding the Right Customers to Reach Out To

Insurance policies are personal financial investments, and each kind of policy would apply to a different user groups or target groups. A proper bulk sms service provider in Mumbai or Delhi would have local number databases of clients' personal phone numbers organized according to various categories. This helps the insurance company select whom to reach out to according to specific products and policies meant for certain consumer groups!

While a simple health or child policy would need to reach out to parents and homemakers or personal phones; investment schemes would need publicity in circles like investment bankers and businessmen who would understand such products like Mutual Funds and Investment Schemes! Any mass mailing or bulk sms service provider in Mumbai can find such selective target markets within the millions of people in the city to reach out to easily.

(b) Better Response from Consumers

Almost all companies who have hired a bulk sms service provider (in Mumbai or otherwise) will tell you how their method is much more effective than a tele marketing or cold sales call. People may not be open to receiving a marketing call during their working hours (and definitely not before or after work!); and even if they do - they would offer very little time for the marketer to discuss an investment or health policy!

However, any bulk sms service provider in Mumbai will have only sent in a brief text about the product that strategically discusses the basic idea of the investment / policy in basic detail. This offers the customer the choice of calling in enquiring further! This is why such bulk sms campaigns generate more positive leads after a mass promotion, and make it easier for the insurance company since the calls are inbound, and already willing to learn about a product.

Rahul Thakkar is a professional and creative writer. He is fond of writing articles on different home appliances.