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4 Important Strategies to Sell Social Media to Your Clients

Author: 5Ps Marketing
by 5Ps Marketing
Posted: Oct 19, 2016

Today social media marketing is an industry game changer where more and more entrepreneurs are choosing this medium to promote their businesses. The trend involves major benefits including two-way relationship with your target audience on social media, being able to acquire valuable customer data which benefits in several decision making processes, and many more. While benefiting from these opportunities is not as simple as it seems and requires some strict strategies to successfully sell social media to your clients. So let’s explore some core strategies top companies effectively apply to get the most out of their customer base.

1. Brand Booster

A potential way to sell social media to clients is to show them in what terms they are falling behind their competitors in marketing their products and services. Show them what their peers are posting on different social media websites such as Facebook, Instagram, etc. Search for relevant local news and stories detailing the facts that led a competitor to increase its sales and brand awareness. Devise a branding strategy accordingly for the client to help him include the company logo or tagline into social media platforms and other online discussion forums. You can even study the fan pages on Facebook and Twitter feeds to craft your future strategies.

2. Customer Engagement

The ability to create and sustain active communication with existing and potential clients is one of the biggest advantages social media marketing has in store. Instead of going aggressive by mailing continuous sales letter, one-way marketing materials, and other stuff, focus on creating a relationship with your customer through regular engagement activities. Engaging most accurately means captivating a customer’s attention to the point where he/she willingly participates in online dialogues and forums. For instance, clients can create a Facebook fan page or Pinterest board for product sales where customers can freely post different pictures on how creatively they can use a particular product.

3. Simple Referral Opportunities

A word-of-mouth referral involves referring a popular product or service to friends, family or other acquaintances through "sharing" or "retweeting". Most companies do realize the importance and the role satisfied customers play in referring their services and products to others. Social media allows this promotional perk in a much faster and effective way than ever before. Registering the client’s outstanding customer service and related complaints via social media is a great way to spread the business name and reach new demographics.

4. Valuable Market Research Data

Spend some time and effort in explaining your clients how utilizing social media platforms is a divine way to acquire huge loads of customer data. The search patterns, reactions, and comments a business receives for its products and services provide valuable customer insights regarding their preferences and dislikes. This enables businesses to correctly evaluate the demand of a particular product or service. Remember, before the emergence of social media, companies often used costly and time-consuming approach of questionnaires, surveys, and focus groups to create a "buyer profile" of customers.

About the Author

Ahmed Hussain is an experienced pest control professional, turned freelance writer. he has worked with several reputable pest control companies in the past, but now wants to share his knowledge with others and help them prevent pest infestations.

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Author: 5Ps Marketing

5Ps Marketing

Member since: Oct 11, 2016
Published articles: 7

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