How to write an qualitative article

Step 1: select your topic.

Choose a topic that interests you enough to focus on it for at least a week or two. If your topic is broad, narrow it. Instead of writing about how to decorate your home, try covering how to decorate your home in country style on a shoestring budget. That’s more specific and, as such, easier to tackle.

Then write a rough, rough draft, including everything you can think of. Stay loose, avoid getting analytical, and enjoy the process of sharing what you know. When you’re done, you’ll have the bare bones of an article that only you could write. Then put it aside for a while.

STEP 2: address

Now, come back to your piece. Switch gears and imagine you’re the reader of this article. Pick three words to describe the audience you want to address (e.g., professionals, single men). As this reader, what questions would you like answered? You might not know the answers yet, but list the questions anyway; you’ll find answers in the next step.

STEP 3: research

Research will ground your article in fact. Good details to include with your how-to are:

Statistics

Quotes by well-known people

Definitions

Anecdotes (short, illustrative stories about yourself or someone else)

Quotes and examples from people like the reader or from popular books on the subject

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