So What Exactly Do We Mean by a Great User Experience on the Web?

For a site to be effective, it is important that it offers an exceptional user experience to its visitors. This article explains the major aspects that help in achieving success in this field.

What is that one thing that inspires a visitor to stay on a website? The answer would most definitely be a great user experience. This term does not denote a single attribute, but it is an assortment of several individual elements. Let’s have a look at some of the factors that contribute in delivering a great user experience to site visitors.

1. Simplicity

A quality user interface comprises a logical sequence and arrangement of the most necessary elements. While designing the site it is important to keep asking oneself that will this element be of any use to the customer. The trick is to integrate only the most essential components and keep the layout simple and concise. For best results, it is advisable to approach a reputed web designing company in Delhi

2. Intuitiveness

By intuitiveness, we mean familiarity. A design will be intuitive if the visitors don’t need to think hard about how to use the site or gather the required information or probably buy the product/service. For instance, the use of the hamburger icon makes it easy to locate the menu options. For expert advice on this aspect, one may avail the services of a reputed website development company in Delhi, such as Web Solution Centre. This company holds an extensive experience in delivering the best possible web solutions. Those on the lookout of availing search engine optimization in Delhi may also get in touch with this company.

3. Visual Hierarchy

Another aspect that contributes in crafting an exceptional user experience is the placement of the various elements along with the contrasting of colors and sizes. It is essential that a visual hierarchy is created so that the focus is maintained only on the most important elements. If all of the components are given equal importance, then it may develop confusion in the minds of the customers.

4. Clarity

We have already said that simplicity is the key. Apart from that, it is imperative to maintain clarity across the entire layout. By use of well-defined labels and call-to-action buttons, the site should be able to clearly communicate to the customer on how to use the site. Further, the navigation should be smooth & seamless, and the content should be crisp and legible.

One should always remember that a customer takes only a few seconds to decide whether he/she wants to stay on the site or not. It is the user experience that decides the fate of the site.

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.