Content Is Not King, But A Little Prince

The main objective of content is to pick people’s interest. At the time of informational technologies, it counts for much.

You’ve probably heard the expression: "Content is king". Yes, it actually was. It was the new generation of opportunities, when we could find any piece of information. Time passed, and we could shop via Internet scrolling through offered products and looking for the thing we needed. Then we were provided with the possibility to share our thoughts, photos, the music we like. Everything mentioned above is appeared to be the content. The content created for us and the content we create for others.

Content is all around

Nowadays, the content is ubiquitous. It’s everywhere. Every person can create content. It’s needless to say about business. Behind each product stands the outer envelope - the content. It is a cover, but not the fundamental nature. The qualitative content is defined by context. Careful selection and widening of high-quality content are necessary to create the platform of a worthwhile and needful information.

Therefore, it is important not to overestimate the content and its opportunities. Nowadays, the organisation of the content is more important or so to say - the content management. Discrete sampling, but not the extolling of the content as a whole ring.

However, we can’t completely give a bad name to it. We have to do justice to the content for its useful contribution to the success of marketing activities. Content can be a good strategy as part of content marketing.

Content & SEO

The first advantage is the use for SEO. The usage of wright keywords hidden in the content helps search engine to find websites that match the particular queries. The content provides link mass, the growth of the website pages number, semantics widening, contributes to the behavioral factors. Actually, content-marketing works excellent in pair with SEO promotion. In the right combination, these two methods can help to reach effective results.

Content & lead generation

Then goes lead generation. The content can be a trump card for getting the email for white papers, for webinars, ebooks, trials, demos, contests, cheat sheets, checklists, podcasts, opt-in emails as well as getting the commercial leads. Keeping your audience involved and intrigued with interesting topics and formats can significantly increase the number of your leads.

Content & sales growth

All this leads to sales growth: the traffic is getting bigger, the number of leads is growing. What is more, you can win the confidence of your customers. However, here it is important to remember that you need the good goal-setting, the analysis of core market and creating the content plan. This is important for a qualitative content-strategy. The content should help, simplify, educate and what is the most important - entertain. In this case you can get user’s loyalty, that means you are trusted and people are ready to buy your product.

Here is the content types list for the record.

• Educational content (how-to, useful advices, expert gimmicks, checklists, guidances

• Engaging content (business-lessons, reviews, fan)

• The content with opinion leaders

• The content about oneself (about company, workers, achievements, interesting facts)

All in all, content is a strong tool in the hands of people knowing how to present it in a great way. The need to filter and organize it is rather high. We are swimming in the content. Therefore, it can be so different. Its usefulness is undeniable, but all the while it’s high time to?hase after quality and uniqueness.

Alina Kemakh is a marketing writer at Erminesoft. She likes writing on different topics because in writing she sees working of the mind and imagination.