How To Use SEO Site Audit To Your Benefit?

Irrespective of the size of your business, SEO is something which you will require if you are depend on to acquire sufficient traffic for sales or marketing. Here are some of the characteristics which you should look for in an SEO consultant :-

Years of SEO experience

Anyone can establish an SEO agency of his own and claim to be an expert. But this doesn’t necessarily mean that he has hand-on experience in what he is doing. There are numerous activities which form a part and parcel of SEO and it requires vast experience to know what works and what doesn’t.

Each website requires different SEO strategies to rank better. An SEO expert who has vast experience in this field will need to be looked at a website and know what should be done to acquire a greater search engine traffic. While people who are new at SEO will try the same strategy for each site, which have only a partial effect.

An enviable track record of success

For any SEO services provider, there are ample references on SEO which he can refer to. There are innumerable blog posts and articles which describe the SEO tactics which are in use. But having happy clients is a completely different thing altogether. Therefore, when you plan to hire an SEO consultant or agency, you should make use of at least three references to discuss on how the SEO agency helped them to achieve their long term goals.

A good understanding of SEO at different levels

There three levels of SEO-technical (structure of a website, which decides how easy or challenging it is for search engines to crawl and index a content). On-page optimization on the other hand deals with the use of elements such as keywords, HTML words which help in boosting traffic to a website.

Off-page optimization on the other hand deals with factors such as link building. There is no use of having one-dimensional SEO. An SEO company which handles your SEO from all the three levels can help you achieve the long term goals of your campaign.

If search engines fail to gain access to all contents of a website, or a part of each content is deeply buried within a site, then other activities done on the site will be futile. Therefore, the SEO consultant or company which you hire will have to understand all the technical limitations and issues which may be faced by the search engine. They will also have to be clear to the website developers so that the issues are resolved.

Good knowledge of marketing

Once you go beyond the technical issues of a website, SEO is in many ways similar to traditional marketing. Content should be written in a manner that summarises the benefit of the user while leading them to a sale. This needs to done in a manner which appeals in a manner to people at other end of search engine who are looking for what a consultant or agency offers.

The author is a blogger with profound knowhow of all aspects of an SEO site audit. His other areas of interest include PPC management and local SEO.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bin