Plant-based Waters Market Update, Analysis, Forecast, 2016 – 2024

Global Plant-based Waters Market can be categorized on the basis of types and region. Based on the type, plant-based waters can be segmented into coconut water, maple water, watermelon water, aloe vera water, birch water, cactus water, artichoke water, bamboo water and olive water. Coconut water dominates the market in terms of volume and revenue. It contains potassium and electrolytes such as phosphorous, sodium, calcium and magnesium. Artichoke water contains phytonutrients such as cynarin and silymarin, vitamins, calcium and iron used to detox the liver, boosts the immune system and lowers the cholesterol level. Maple water contains bioactive nutrients, electrolytes, antioxidants, minerals and amino acids, which help support the digestive system and boost immunity.

Plant-based waters market size is expected to witness a boom in the forecast period. The market is driven by the trend for a healthy lifestyle as consumers seek alternatives to soft-drinks. The need of healthy hydration and refreshment, and less processed drinks has fuelled the growth of this industry. The health benefits associated with the plant-based waters has created a new wave among the consumers.

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The retail landscape of non-alcoholic beverages is constantly evolving. The plant-based water market is highly competitive and diverse in nature. The industry is flourishing with the companies’ ability to come up with unique flavours along with attractive packaging. Due to the health issues rising with the consumption of carbonated drinks, plant-based waters have gained momentum in the beverages category. Health disorders such as diabetes, cancer, heart disease and obesity are associated with carbonated drinks, which has shifted the focus of the consumers to plant-based waters.

The plant-based waters market can be categorized on the basis of types and region. Based on the type, plant-based waters can be segmented into coconut water, maple water, watermelon water, aloe vera water, birch water, cactus water, artichoke water, bamboo water and olive water. Coconut water dominates the market in terms of volume and revenue. It contains potassium and electrolytes such as phosphorous, sodium, calcium and magnesium.

Artichoke water contains phytonutrients such as cynarin and silymarin, vitamins, calcium and iron used to detox the liver, boosts the immune system and lowers the cholesterol level. Maple water contains bioactive nutrients, electrolytes, antioxidants, minerals and amino acids, which help support the digestive system and boost immunity.

The prickly pear cactus water contains minerals and electrolytes that detox and hydrate. Betalain extract can also be used to ease hangovers. Birch water has saponin, xylitol and many micronutrients such as zinc, copper, calcium, magnesium and potassium. It is beneficial for dental health, flushing out toxins, curing arthritis and blocking the absorption of cholesterol. Watermelon water contains substantial amount of vitamins A and C, antioxidants and electrolytes which help in muscle recovery and hydration.

Aloe water is packed with vitamins B-12 and C along with antioxidants. It helps to detox the body, boost the immune system and improve digestion. Bamboo water has antioxidants and anti-inflammatory properties. Olive water is omega-rich and has vitamins C and E. It has the benefits of olive oil without the fat content present in the oil. It is anti-inflammatory and extremely beneficial for cardiovascular system, skin and nails.

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Based on geography, the market for plant-based waters is categorized into North America, Latin America, Europe, Asia Pacific and Middle East and Africa. The market for coconut water in Latin America and Asia Pacific is anticipated to grow at a fast pace. North America has an immense potential for innovation in natural flavours. Birch water is expected to have high sales in Europe owing to the birch sap majorly harvested from trees in Europe. North America and Europe hold a major share in the maple water market due to the abundance of maple trees, followed by Europe, Middle East and Africa and Asia Pacific. The cactus water has its roots spread mainly in Latin America. Bamboo water market is prevalent in Europe.

The major players in the market are Coca-Cola Co. with Innocent and Zico brands, Caliwater, Detox Water, PepsiCo with O.N.E. and Kero Coco brands, Nordic Koivu, DRINKmaple, True Nopal, Happy Tree, Citadelle, Steaz, Harmless Harvest, Sibberi and many more. Sibberi is the first company to launch bottled bamboo water in the market. It was the first company to introduce birch water in Europe in 2015.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services.