Mistakes To Avoid In Trade Shows - Part 1

Trade shows can be really beneficial for your business if you take proper advantage of them with the perfect strategy and plans. Trade shows have gained popularity in past few years and have proven to be a very practical way of promoting your business while building relationships with the potential customers through face-to-face interactions. This is basically quite different from the other traditional business promotion methods in many ways. Trade shows need proper planning to be successful and there are many mistakes that need to be avoided in trade shows. Let's have a look at these mistakes.

1. No Prior Planning: Planning is one of the most essential aspects for the success of your trade show. Therefore you need to make a proper plan around 3-6 months before the trade show, otherwise you are sure to fail.
2. Focusing On Saving Money: It is a well known fact that being a businessman, you will like to save money. But when it comes to a trade show, you need to focus on making your booth so advanced and attractive that potential customers are attracted like magnet to iron. You can use the extra money to buy carpets or flowers that provide an elegant look to your booth.
3. No Prior Promotion: Trade shows are basically about inviting your potential customers to come and check out the services and products offered by your company. So if you are not promoting your presence at the trade show before the final day, you are surely going to experience the least of customers. Most of the times, customers are well aware about the companies they are going visit on the trade show. So make sure to promote you trade show perfectly on social media and in traditional ways.
4. Awful Graphics: The graphics are the main weapon that attracts the potential customers to your trade show booth. Therefore, it is really essential to keep the graphics highly engaging and readable. If your graphics are of poor quality, then it can be a big problem for your business
5. Failed Follow Ups: Follow ups are one of the major reasons why companies get to work with their potential clients after trades shows. Therefore, make sure to do proper follow ups with all your potential customers.
6. No After-Show Promotion: Make sure to do marketing even after the show is over as you need to stay in proper touch with all potential customers to get the exposure. If you fail to do marketing after the show can result in other companies replacing your brand.
7. Old Displays: Displays are the most essential aspects of your trade show as this display the quality and your company's image. So if you are putting up older displays on show then these might not prove that effective and wouldn’t be able to tell the story as newer ones can do.
8. Missing Deadlines: Deadlines are one really important aspect to keep in mind when it comes to trade shows as the forms need to be submitted in time. This not only helps in saving you a lot on money but also keeps the schedule intact. The exhibit company building your display also has the deadlines, so make sure that no extra expenses incur.
9. Not Hiring Professionals: It is a well known fact that in this technological era many of our relatives or friends who know Photoshop perfectly but this doesn't mean that you won't need a professional to design. If you wish your trade show to be highly professional and effective then leave the design & development work to professionals only.
10. No Staff Training: Training is one of the most essential things when it comes to handling a trade show. If your trade show staff isn’t aware of the etiquettes, rules and effective measures for a trade show, then your trade show might not be that effective.

Thus, these mistakes need to be avoided if you wish your Custom Trade Show Booths to be highly successful & fruitful for your business.

Holman Exhibits an infamous name among all Trade Show Companies in Toronto offers the worlds class product advertising and Retail Solutions for all level organisation.