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10 Ways a Digital Signage Can Positively Affect Your Business

Author: Raghu Digitals
by Raghu Digitals
Posted: Apr 27, 2017

A Digital signage is always a quick ploy to grab one’s attention. The digital signage is a category of signage that uses the LCD, LED and projection technologies for highlighting the text, especially, the scrolling texts, digital images, videos that keep moving, which people find fascinating. The scrolling text you find on the public transportation -buses, trains is nothing but the digital signage. Ideally, half of your job is done if you can grab people’s attention; the rest depends on the content where advertising is concerned.

Human nature is inherently inquisitive. And the blinking digital signage or the scrolling text often appeases the inquisitive nature of the people. Images are worth thousand words, and an image on the digital signage far outweighs any other form of advertising.

Here are a few benefits of using digital signage that can do wonders to your business

  1. Cost-effective in a long run: The initial costs of making a digital signage board might take up a lot of money than printing, however, in a longer run, when you have to change the content, the digital signage offers flexibility that the printing does not offer.
  2. Advertising made easier than ever before: The digital monitors can be connected to the web and the live newsfeeds or the YouTube commercials can be updated onto the monitor making advertising a child’s play. For example, the weather forecast at the airports can be easily updated directly from the weather forecast on the web.

Attention grabber: It piques one's interest towards a digital signage commercial automatically as compared to other forms of advertising.

Constant advertising: The other forms of advertising is effective only when the user switches on the TV or when he by chance comes across the commercial, whereas the digital signage can run constantly 24x7 if the advertiser wishes to.

  1. Stays with the public for a longer time: It is not something you come across by chance. As you have paid attention to the digital signage that has gained your attention, it is more likely that the information is imprinted on your brain.
  2. Flexibility in updating the content: Updating the content is just a click away. Unlike the lot of processes that goes into printing, the digital signage offers a lot of ease in updating the content from time to time.
  3. Positively impacts the buying decisions: A signage that creates an impression on the buyer is more likely to influence his buying decisions.
  4. Showstopper: It is arresting. Even in the crowded public place, a high rise digital signage can work as a showstopper.
  5. Creative way of showcasing your work: You can use the digital signage as a medium to showcase your work using a slide show.
  6. Gives an edge over the competitors: You should have a digital signage either because your competitors do not have it, or because they have it and you do not want to be left behind.

Here are some other advantages of using LED signboards for your Business

Energy efficient

LED is far more energy efficient than any other conventional lighted sign board. This is one of the main reasons for why Large LED sign boards are mostly preferred over fluorescent or neon lighting system.

Service life

LED was an important breakthrough in scientific advancements related to lighting technologies. LEDs are estimated to function for 4-5 years with 8 hours of function per day.

Structural advantage

Like our traditional light bulbs or sodium lights, LED does not have a filament. LEDs are called solid state light. This feature makes it much safer and easier to transport, while most other lights require special packing during transportation.

Instant lighting

LEDs do not require any warm-up time. The very principle LED works on allows it to light up to its prime in nanoseconds.

Weatherproof

LEDs have proven their loyalty even in, more or less, extreme weather conditions. They function in sub-zero weather conditions and have been found to work well and good when put up outdoor in hot summer days. It is waterproof and reduces the risk of fire and shock hazards.

Lively colors

LEDs come in all variety of colors which do not wash out over time. The lively look of LED makes it very desirable for display ads.

Eco-friendly

LEDs do not contain or release any hazardous chemical substance. It even cuts down on electricity consumption in comparison to other types of light.

Flexible

The brightness and color or LEDs can be adjusted according to one’s preference.

No wonder why LED display has gained popularity so quickly. It has become the perfect choice for display advertisement for its unmatched qualities. And major researchers and investments are done into this technology to make it even brighter for everyone.

Raghu digitals (http://raghudigitals.com) provide all kinds of LED services that you need to light up your business. We have LED display board, electronic message board, LED display sign, LED sign outdoor, LED screen, LED sign board.

About the Author

With over 5 years of proficiency in signage business, I am currently the director of one of the major signage companies in Hyderabad. At Raghu Digitals we deal with the brand as well as promotional signage.

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Author: Raghu Digitals

Raghu Digitals

Member since: Apr 27, 2017
Published articles: 8

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