8 Simple Ways to Build Online Authority

Building a strong online authority is one way to enhance the process of SEO and SEM. There exist many different ways through which you can make your SEO & SEM Practice much more fruitful, the foremost being building a reputation of authority. This translates to your being seen as an authority of a specific topic or subject as well as niche. You are viewed as an expert because you have displayed your skills and knowledge in an expert manner through your work. This work may comprise of a wide range of forms and formats. However, to become the talk of the town, you need to effectively market all your work.

Write Content

If more opportunities knock on your door when it comes to demonstrating your expertise through articles, greater benefits are in store for you. You need not write just for your website; you may write for other websites to gain publicity as well as income. You can write engaging columns, which can be published in newspapers, magazines, or myriad other publications. All published articles are beneficial for SEO because you will have your very own byline, which will offer a link back to your business website. The links on your website will offer search engines the keywords via your titles to direct new customers to your website.

Become a Regular Blogger

Studies conducted by Hubspot.com have shown that blog writers who post targeted, highly-useful and engaging content at least 20 each month have up to 97% extra visitors in comparison with bloggers who post less frequently. This demonstrates the importance of targeted blog posts. Besides getting a steady flow of visitors, bloggers who blog frequently stand a greater chance of making more money and having higher conversions than those bloggers who blog much less in comparison. Blogging extensively lies at the heart of SEO and SEM.

Become an Author

This may sound intimidating; however, if you view a book as a series of blog posts and articles, you can do it. By being an author by getting a book published, you automatically become an authoritative personality because people are immensely impressed when someone publishes a book. Most individuals find writing a book to be a tiresome process, and the fact that you have the intellect to write a book will definitely seem much more impressive. Publish and market your book targeting the right audience, and your authority will soar quickly.

Deliver Speeches

After you have written and published a book, you have created a platform for entering into the speaking arena, where you can voice your opinions. You may even receive a special invite. What’s more, speakers are paid handsomely. Many speakers are paid thousands for a single event. Besides being another source of income, speaking is an effective way to boost your authority as well as reach out to your targeted customers. This can be viewed as on-page as well as off-page SEO or Local SEO like SEO Services London. It is on-page because you will definitely write some blogs about your speaking experiences, and it is off-page because you will send out several press releases with regard to your appearance at mega events.

Get Interviewed

As an expert, you should be available to the press and other like-minded individuals who may want a glimpse into your expertise. The best way to do this is responding to blog posts, articles, news stories, radio shows, and several other events with your support, information, and opinions, which can make a huge difference. The more you offer your time freely to others, the more invitations you will receive for your important opinions. And the more often you are called on, the more will be the appearance of information and links regarding you on the Internet.

Play Host to Webinars

An effective way in promoting yourself and demonstrating your expertise is hosting online webinars. A webinar resembles an in-person seminar; however, it is conducted online through various cutting-edge tools such as Google Hangout on air. Hosting webinars and answering questions in real time will showcase your expertise at an optimum level. The promotion of webinars will surely serve as potential content and links for the purpose of SEO.

Be a Part of Social Media

The best way to market most of the things mentioned above is an efficient use of social media. Besides marketing yourself on social media, you may also want to participate. Answer questions impressively, give your opinions on tricky topics and become a real participant. While you demonstrate your authority via your answers, insights, and intelligence, others will surely view you as someone with authority and will want you to elaborate with regard to your niche.

Attend Live and Online Networking Events

Always keep in mind that SEO is both off page and on page. On-page SEO involves your content, keywords, links, URL, title tags, images, and much more. Off-page SEO comprises of all activities you carry out to get links into your business website or blog. Minor things, too, can throw you off-guard. Ensure that you do things that help in building a solid, strong authority.

Being a thought leader or an authority in your particular niche is indeed within reach. Just pick a specific niche, and put your heart and soul into it. It is said that one must devote 10,000 hours to become an expert; therefore work on becoming an authoritative personality now. What’s more, after studying your niche and displaying your expertise, you will achieve thought leader status. Due to this status, you will enhance your SEO and SEM activities.

Adam Cummins is an Online marketing Manager. He has 10 years of experience in the field of Seo, Ppc, Social Media Marketing and Affiliate marketing.He has successfully served hundred's of organisation and help them to grow their business.