Search Marketing Trends to Be Followed For A Good SEO

The experts at the Mumbai SEO services are gearing up for the marketing trends that would be in during the year 2017 which would be mainly centered on content SEO. The year gone by has been extremely eventful in the form of new updates making an entry in the search engine world giving the normal SEO practices a run for their money and the web designing companies Mumbai developing ways to stay a step ahead of them.

Let us look at the trends in SEO that will dominate the search engines in this year:

1. Mobile responsiveness:We all know the great shift that has occurred from desktops to mobile sets which have changed the way people search or surf the internet. Statistics say that more 60% of the usage of the internet is done via the smartphones and hence Google is also shifting their index focus to Mobiles and smartphones which indicate that website owner will have to use their SEO to optimize their websites to be mobile responsive also.
2. AMP or accelerated mobile pages:This is the smartphone age so much so that people do use their smartphone to talk or communicate less and use the search engine more. It has become natural for people to use their mobile sets to look for answers wherever and whenever they want and this is the best part about using the smartphone to access the internet. But people have less patience for pages that take the time to load and since they have many numbers of search results they opt some other site to gain the required information.

The AMP uses data a lot less than usual pages which are sometimes up to 8 times which helps in loading the pages faster on a mobile screen. Google is also favoring AMP’s and make it a point to list the sites with AMP’s higher on the SERP.

3. Long tailed keyword in the SERP: The keyword trend is changing from short 2-3 words to the long tailed keyword which has more meaning to the searches being made. One thing is clear from the changing trend that the search engine users are getting tired of using the short forms and single letter keywords to search for a particular thing.

They prefer longer sentence type keywords which give them precise answers. Even Google is biased towards the website that uses informational long tailed keywords in their content which is easier for the search engines to bring up your site whenever the search demands.

4. Voice searches: As we said earlier this is the smartphone age and there are new ways coming up to use these smartphones. The users of this device do not use the keypads or the touch pads to access the internet. instead, they use the voice recognition and commands to use the smartphone which helps them to connect to the internet as well as the search engines even when their hands are busy doing some other job. Isn’t it amazing? Google believes that voice searches increase the accuracy of the search results as compared to type in searches. There are not many changes in the SEO practices but this new technology is something marketers need to keep a tab on.

These are just trends that might make a difference in how you optimize your site for higher rankings. Be consistent and authentic in your content management and the rest will fall into place.

Passion for SEO and overall internet marketing and WordPress development. Expertise in SEO and Internet Marketing. Problem-solving.