How Will Technology Impact Journalism In 2017?

Technology has changed almost every sphere of activities around the world. Today, things have become faster and easy to access. Use of advanced technologies is not restricted to products only, you can find it in everything from education, beauty, and journalism too.

Availability of Technology News – Mobiles and Tablets

An essential paradigm of change in journalism was when people shifted the reliance from televisions and radios to mobiles and tablets. These lighter products are quite easy to handle. Moreover, almost every age group is using such gadgets today. You can easily find people surfing for varied stuff online.

An increase in the use of gadgets like smart phones and tablets has led to the birth of online news portal and applications. Just like an ordinary hard copy of the newspaper, you can find the latest news virtually as well. Today, journalists do not wait for the gathered news to get published in the next newspaper edition. It is instantly posted online for the readers. It would not be wrong to say that the rise of technology has made journalism operate on real-time basis.

Here are Few Ways in which Technology would affect Journalism in 2017

Monetizing

One of the major issues faced by publishers is declining ability to monetize the audience. Though Google has funded some projects with this problem, monetizing the audience that you have no information about still remains a prevalent concern. The revenue can only increase with better processing and summarizing digital audiences with active newsletters, frequent e-mailers, etc.

Better User-experience

The audience is becoming quite less patient these days. People do not want to wait for 15 seconds for an advertisement to get over. They avoid using sites that have constant pop-ups and display of ads. The display of ads is often considered as offensive and disrupting.

The publishers need to research and develop efficient ways to display ads. An improvement in ad-based experiences can help in increasing audience loyalty ad engage them for long.

Localization

Many people prefer being aware of their neighbouring areas. This is why they rely more on local newspapers. It is essential that publishers localize their content to meet the needs of a distinct group. However, it might sound a bit unrealistic, but some sort of customization is the need of the hour.

Personalization

Personalized services are pretty common in the e-commerce industry. They have made handsome gains by considering factors such as time, history, location, search history, etc. to personalize the experience based on user’s interests. Media industry can also enhance an individual’s news experience by creating unique results based on their past searches, location etc.

Lastly, Journalists also need to re-focus on the quality of their news. Due to the availability of entertainment, business, politics, and Technology News - Apps and websites, switching between options becomes very easy for a visitor. If the quality, authenticity, and freshness of your content are not good enough, engaging audience might remain a dream for you. Moreover, do not just publish anything and everything, learn to differentiate between what is important and what is not.