The Success Of B2B Marketplace Sites

In full digital transformation, it is no longer possible for any company to be outside the online world, and being part of B2B Marketplace is a guarantee of success.

B2b marketplace sites are digital platforms that bring together a lot of traffic from buyers and therefore allows marketers to have strong visibility as their products are accessible to millions of online visitors. Without a doubt, visibility is the most immediate advantage of a marketplace. Any company that sells online through its e-Commerce knows how difficult it is to attract visitors to the web. Usually, marketplaces already have a brand recognition that allows them to reach more users, and in addition, are specialized platforms to attract visitors and keep the site optimized and well positioned in search engines.

B2B Marketplace Sites

Marketplaces such as En.e-b2b.org, specialized in the sale of products between companies, have greatly helped the B2B e-Commerce expansion in our country, allowing even small companies with no knowledge of digital marketing or computer science, to succeed in the online world, with Costs and Risks.

But beyond that, some of the keys to B2B e-Commerce success can be found in "US B2B ecommerce Forecast: 2017 to 2020:

• 74% of B2B buyers research online at least half of their purchases. In addition, 30% of buyers make at least half of online purchases, and this figure is expected to double to 2018.
• B2B companies recognize that getting their customers to buy online has helped them significantly reduce their costs, with even 56% of B2B e-Commerce executives saying that some of their customers can only make a profit if the sale is carried out through the Internet.
• 60% of B2B companies say their customers spend more when interacting through multiple channels than when they do it through one (usually offline). In addition, these B2B Marketplace Sites customers are also more likely to repeat and become long-term customers.

In short, betting on a B2B reference marketplace like en.e-b2b.org, is a good option to complement your company's sales and check, without too many complications, the full potential of the Internet.

E-commerce is one more utility that provides the Internet and has experienced a great boom in recent years. B2B has been driven mainly by the creation of portals to group buyers. Thus, we find, for example, portals of automotive companies, food, chemical or hospitality, among others. Companies are grouped together to create such pages, bringing together forces that allow them to negotiate in better conditions. The maintenance of the pages is produced by asking for a fee to be quoted or by charging the partners a business commission made on the portal. Benefits to the supplier

• Increase in revenue potential: - Access to a global market
• Cost reduction: - Cost of transaction, Cost of inventories - Cost of administration of product offer,

The Most Important Advantages of Using B2B Marketplace

Are to improve productivity, reduce time, reduce process costs and improve customer service. Organizations that do not yet have electronic information exchange systems in place need to determine the projection of improvements in these areas to establish the business, the case for implementing B2B integration technology in the context of expanding process improvement initiatives, The great innovation of e-commerce (in the generalization of vertical integration.) The natural company its partners of the stakeholder group, possible. And it can, outsource the activities that relations based on strategic alliances.

Nteriorist in Dicoro. I am passionate about fashion and everything related to design. My studies are as varied as my tastes: history, marketing, interior design and economy.