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How Touch Screen Monitors Benefit Customer Service Branches?

Author: Saud Khan
by Saud Khan
Posted: May 28, 2017

Touch screen monitors are simply awesome tools to have at customer service branches. Verticals like automobile, hospitals, telecom, banking and education require regular interface with people. In countries like UAE that have a highly cosmopolitan culture and a relatively developed internet infrastructure, it has become fashionable for enterprises in these verticals to lean towards technology. It is called the systems based approach to management. One has to agree on the benefits of replacing people with technology. Processes are streamlined by the use of technology. Technology is more efficient than people. Technology is more reliable than people. Despite these benefits, it has to be argued that technology lacks accountability. Technology lacks goodwill. Technology does not create trust. Technology does not enable business enterprises to bridge the trust deficit. One something goes wrong; customer service branches realize the pitfalls of using complete automation. Customers do not like talking to robots. Customers do not like talking to automated machines. Customers do not like to see a glass ceiling between them and the people that run a company. This precisely explains the reason that full automation of customer services should be guarded against. This brings touch screen monitors to the picture.

Touch Screen Monitors Allow Mass Customization

An assembly line simply does not fit into the picture of customer service branches. The reasons are twofold. First an assembly line requires standardization of time. Second, an assembly line requires standardization of scale. These two are impossible to achieve in the context of customer services. Touch screen monitors enable business enterprises to allocate customers to different work stations as they arrive at the store. This may be done by offering a powerful user interface with a menu that defines the nature of problems. The allocation of customers may follow a set algorithm. Some issues may require a person with a good temperament and emotional intelligence. Some issues may require a person with the ability to deal with technology failures. Some other issues may require a person with a high level of experience for strategic and tactical communication skills. Touch screen monitors are adept at combining the interface of human resources with systems.

Touch Screen Monitors Are Efficient

It makes enormous good sense to presume that a customer shall not turn up at the retail store unless he or she has a grievance. The first interface clearly is important in offering a satisfactory solution. It is good to replace the front desk with a touch screen monitor. It absorbs much of the resentment present in the mind of the customer. Moreover touch screen monitors follow set algorithms and patterns. Hence touch screen monitors categorize probable issues into flowcharts depending on the option that a customer seeks to choose. This saves time and enables faster resolution of issues. Touch screen monitors are efficient at handling the first set of questions that define the nature and complexity of the issue faced by the customer.

Posonesystems.com is a top of the line seller of touch screen monitors and other point of sale equipment for commercial and domestic use. The company is based in Dubai, UAE. It offers solutions to client challenges through its wide range of business hardware. Explore more about the entire range of touch screen monitors at Elo Touch Screen Monitor

About the Author

As on date, posonesystems.com is trusted by more than 50 different companies in Dubai. To know more log onto Time attendance System Software.

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Author: Saud Khan

Saud Khan

Member since: Apr 22, 2017
Published articles: 3

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