Building Corporate Identity – What your stationery communicates?

Business is all about competition since ages. And, hence the promotion of business has taking different routes to stay ahead of this competition. Amongst these business promotion strategies, it has changed from traditional to modern digital means.

Brand communication starts with the colour choices, the logo design and the vision and mission of the company. However, it should be kept in mind that the choice and short listing of these key brand communicators should be done taking all aspects and time into consideration. A short tip which goes a long way is to keep it simple. The next important piece of communication is the stationery – both design and print. Most common things included in business stationery are: Business cards, Letter head, Stamps, Envelopes, Invoices, a presentation brochure and the folder. While designing, one should always remember that these designs should be adaptable with changing material for printing, the different forms of stationery and even the contrast, if needed.

The business stationery printing Sydney must be of high quality, with innovative eye-catching design. The look and feel should be clear and crisp with a balanced design in terms of colour choice, material of paper used, and information incorporated in it. Personalized business stationery reflects on your reputation built with commitment in the market.

Letter head is required for all formal communication, agreements, contracts, documentation including the legal ones. It not only creates the great first impression, but continues reinforcing the same impact on your clients and business associates. It is recommended to use high-performance printers for a high-resolution finish of letter head printing Sydney. The logo and the images used should be sharp and well-defined. Choice of fonts and placement of text content also reflects on the style. Since logo is the first and foremost communication of your brand identity, make sure that it is prominently featured; and avoid excessive designing which might affect the functional use of it.

Presentation folders are used for holding handouts, product literature, and business proposals. In this way, it becomes an opportunity to reinforce and build trust in the quality of services that you would offer. Using the perfect variety of paper stocks which compliments your product and services could make the perfect combination. The presentation folder printing Sydney should be full colour printing with foiling and embossing to add to the visual appeal.

Thus, we understand that the Corporate Identity plays a vital role in establishing and marketing of any brand. We at Printshop Australia are committed to assist you in building your brand identity. For the purpose, we provide quick services with same day printing option. We have been partners in building brand identities for many. What does your stationery communicate? Contact us at http://www.printshopsydney.com.au/ and we’ll be happy to assist with all solutions including digital media, website design, and collateral printing and so on.

Source: http://articles.org/building-corporate-identity-what-your-stationery-communicates/

Author Bio: Ali founded Printshop Australia in 2016 to serve as a clearinghouse for the first amendment. He has a passion for Stationery Printing Sydney and Letterhead Printing Sydney of expression is a fundamental right.