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How to enable right path to engagement and traffic on your website

Author: Bonny Jones
by Bonny Jones
Posted: Jun 14, 2017

In early days, traffic was the only key to a website’s existence. Metrics, results and actions were dependent upon traffic.

Today there is another factor which is considered along with traffic and is a level up in priority than traffic.

Engagement on website is most cherished factor everywhere. If we take example of analytics of a basic website, traffic and engagement, both have their significance. Traffic to a business website can be huge but can have a low engagement rate, which is acceptable.

On the other hand, if we consider metrics of a blogging website, low traffic with high engagement rate is acceptable.

This is how traffic and engagement works for websites.

To have right engagement and traffic, there are some factors and elements which are crucial to be in a website.

Lets dinge in.

Less is satisfying: Gone are the days when people loved many elements in a website. Today approach is minimalistic and simplistic. White spaces, minimal elements are ruling web design industry.

Minimalistic approach gives important elements on website to open up and look presentable. It increases chances of engagement on different elements on website like subscribe, contact, view details, buy etc.

Much of a bling is rejected today.

Ability to share: Content is useless until and unless someone has access to it and can be made accessible to others.

Having a capability to share, enables visitors to share content on social media platforms and mailing technologies.

Using sharing buttons on or near to content can help boost social traffic to your website.

It will be more effective by using responsive social sharing buttons as most of the websites today are mobile responsive.

Responsive sharing buttons will help visitors to share from mobile devices.

Commenting plugin: Commenting plugin is essential for having engagement on website. By default every cms based website have commenting section.

It is recommended to use a commenting platform so that management becomes easy.

Along with management, there are some extra features which commenting platform offers like upvoting, threaded replies etc.

These are some of the tips for getting on right path to engagement and traffic.

For more queries, you can comment below.

About the Author

Hi, I am a huge lover of technology, especially when it relates with marketing.

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Author: Bonny Jones

Bonny Jones

Member since: Jan 24, 2017
Published articles: 23

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