Trends that will Transform Digital Marketing in 2017

Digital and social marketing have evolved over the years, we have continued to break barriers with artificial intelligence, instant messaging, and more. There has been a new kind of ‘brand revolution’ among the key consumer oriented industries. In the coming years, brands and manufacturers will get even more attuned to the priorities and needs of modern consumers. This consequently will shape new kind of products, in line with latest lifestyle trends.

Well, here are some trends that the digital marketer of today should get ready for:

Artificial intelligence

In 2017 and ahead, artificial intelligence will be more than a science fiction and move on to offer a helping hand to marketers. AI is already a solution for both startups and established brands to navigate the increasingly complicated market. Using things like data analytics, AI will help better marketing insights while better predicting consumer needs.

The move towards ‘instant’

In this world where we are surrounded with technology and media, it is inevitable for ‘instant’ becoming the key word for marketers.

The new generation of consumers has gravitated to social channels like Instagram, Snapchat and Musical.ly for immediate solution to their needs. Instant communications and response has become a baseline and digital marketers in the coming years will come up with strategies that embrace faster.

An overload of information

Being a marketer in 2017 and beyond also requires you to become a data freak to some extent! Everything that marketers are doing is driven by data and information. We have come to an age where marketers cannot juts rely on curated information but on tools and people that curate the information. The results resonate through our choice of lifestyle, values and interests. The whole idea behind this is customization – customization that takes care of niche requirements.

The rise of smart phones

It’s been a while since phones have risen from just being a device for communication. The new kind of electronic revolution, powered by full-featured smartphones allow for smarter, faster and intuitive information and searches. They have been able to dramatically affect consumer decision making, ranging from offering recommendations to fact checking.

Social

Social media platforms too have been playing a huge role in affecting consumer decision making and product design. As consumers deeply entrench themselves in the ‘social web’, marketers need to be ready for the discerning opinions. Social exposes the consumers to the world and new products lines. They give the buyer more choices, recommendations and platforms of engagement. If you are not attuning your brand with the rise of social media, you are losing out on a lot.

Influencer marketing

This goes hand in hand with the growth of social media. Brands ambassadors are no more limited to celebrities but include the regular buyer with following. Platforms like Instagram and Facebook has helped the rise of influencers who blog about their choices and the world related to them more closely. Be it fashion or travelling, people are looking up to influencers for tips and opinions.

Overall, it’s all about better content, innovation and creativity. To be a market leader in 2017 and beyond, marketers need to equip themselves with tools that drive the consumer research of today.

Mahesh writes profusely regarding electronic gadgets, mainly on technology,movie sites, news, gadgets and business.