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Top 5 Digital Marketing Trends in 2017 for all Business Organizations

Author: Alpha Infolab
by Alpha Infolab
Posted: Jun 22, 2017

Digital marketing is today the best play to grow a business throughout the globe. The term Digital Marketing is nothing but a marketing tool for promotion via online mediums. Many advertising agencies now becoming the Digital Marketing Services Company. For many large and small businesses, digital marketing is an effective tool but can also be very challenging. It is nothing but a ‘’new-age’’ marketing technique which is different from traditional systems of marketing.

Digital Marketing also defines as an umbrella for all marketing activities for services and products that follow various internet platforms.

The Digital Marketing trend allows all medium and large size enterprises to choose the right path for successful marketing.

Well, numerous improvements have been seen in Digital Marketing over the years. Today, I am sharing some digital trends of internet marketing, 2017:

1. Enhancement in Video ads

A Visual advertisement is more understandable form than print ads. Similarly, these days video advertisement is getting huge popularity. Most of the brands and small companies have been promoting their products and services through videos that are adding more value to the digital marketing campaigns.

2. Live Video

Consumers have become tech savvy, they have a greater desire to connect with their favorite brands and follow their stories. Social media platforms like Facebook and Instagram is running live videos to connect with their customers and followers. Live stories broadcasting is expected to ramp up more in 2017.

3. High-Quality Contents

Promoting things online by publishing banners and ads on various leading websites is not the only way to drive traffic. Like all this, there is important need of quality content to promote websites, products, services etc. A meaning full and creative content is much needed for all digital marketing campaigns.

4. Social Media Channels

There is a great boom of social media in today’s world. Twitter, Facebook, Instagram, Linkedin, Pinterest etc has been seen for promotional activities of client’s business. Although some businesses take advantage of social media websites to do branding of their achievements and daily updates to make the world aware of new discoveries in different domains.

5. In-store marketing

In-store marketing may not sound like a branch of Internet marketing, the relationship between physical and online sales techniques is expected to raise even more. In a smart world, 80% people use their phone in-store and while some others claim to be willing to receive location-based mobile alerts. For a business, capturing customers in-store is an effective means of conversion.

As a writer of this article, I have been working in one of the Global IT Service Provider and Digital Marketing service company named Alpha Infolab Pvt Ltd. Alpha InfoLab brings all aspects of digital industry into a single and easy to use platform under single roof. This IT Solutions And Services Company represent a wide range of industry sectors, which include Financial Services, Entertainment, Information Technology, Professional Services, Manufacturing, Travel, Retail/Ecommerce, Advertising and Marketing among others.

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Author: Alpha Infolab

Alpha Infolab

Member since: May 22, 2017
Published articles: 2

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