Top SEO myths and how are they damaging your website?

Several website owners think that SEO confuses them a lot. However, search engine optimizers have adequate reasons to defend themselves. First and foremost top search engines such as Google, Bing and Yahoo keep on changing their tanking algorithms, which makes it tough to know as to what works. Techniques producing better results one week can look to have the opposite effect the week later.

Huge volume of conflicting gossips that go across the forums and blogs are some other reasons leading to confusion among the website owners. There won’t be any shortage of people revealing secrets about the ways to get your site ranked at top of the search engines for the keywords you target. Everyone has an opinion of his/her own and there is no agreement between anyone.

Looking at this it’s not surprising at all that over the years there have been many misconceptions that have surfaced upon. Sadly, they’ve not gone down well for those who have rallied their marketing efforts on them. Let’s have a look at some SEO myths that intend to damage your website or business if not corrected.

Top SEO Myths not good for your Website

Your Site’s rankings gets influenced by Meta Tags

This myth certainly requires a clarification and an SEO company in Mumbai would surely know the truth behind, as not all Meta tags are equally created. In reality, purely from a marketing perspective just a few of them matter. Some examples of tags that matter extremely little include those designed in hosting the keywords of the page, its author and copyright information, and expiration date.

On the other hand, the tags that matter do so for varied reasons, creating more confusion over the things. For instance, the title tag is a vital ranking factor. The description tag is also vital as well as it encourages individuals to click and that too without influencing the ranking of your page. The robots tag can also be helpful if you require informing the search engine’s crawlers to ignore some pages on your site.

Your Site Can only be benefited by incoming links

For many years, it was presumed that your site could only be ranked in search engines through incoming links. They could cause no damage. However, as time passed, and as Google and other search engines refined their algorithms, it was clear that some links have no effect. However, even then, many believed that the site could be possibly hurt by the links.

Rankings would be enhanced with Link Farms

Link farms are a survival from another period. Lot of individuals would set up sites for the sole aim of linking to their primary sites. Many used this tactic earlier to manipulate the search engine’s link popularity signal. By setting up several domains and pointing links toward ‘money sites’, webmasters could make it look as if their sites were quite popular.

There are countless other myths that an online marketing agency in Mumbai and India needs to cope with when they work with website owners. However, their efficiency lies in the way they cope up with them and ensure the website owners that they are just myths.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.