SEO and UX: Benefits of Working Together

The primary factor that determines site ranking is considered to be the contents of the website. It has been the main attraction for search engine optimization or SEO experts to push through traffic and bring the site to the higher search ranking status. But in the recent trends, a new factor in determining site ranking is being taken into account.

User Experience or UX is being considered as a factor in deciding the ranking of the websites. The grounds for this are based on behavioral data click through page load time, the strength of the content and visual representations. There is a fragment of uncertainty in this case as another factor pertains a different level of consideration for the experts.

Hence, your SEO team will have to think of other means to make sure that the readers or users get what they want. There should be an understanding of keywords and user experience for the website to continue its growth and ranking. Synchronization between the SEO processes and the UX methods would result in a better chance of remaining as one of the top ranking websites.

The setting in SEO in the Philippines has an extensive range of competition between different companies. Adding a new factor will encompass a more challenging match for those in this field of expertise. Being familiar with both terrain will serve you well, so here is why SEO and UX can work together in harmony.

In a quick recap, User Experience or UX is represented as the person’s exclusive experience while in the website or your digital product. It is usually determined by these following factors: accessibility, utility, aesthetics and design, usability, performance, ergonomics and overall human interaction. Developers are responsible for gathering the data and performance level. For instance, if your website has user-friendly navigation, the UX would have a positive response.

Generally speaking, UX is the overall effectiveness of the site’s navigation and design towards the viewer. User experience is important because it’s a feedback mechanism to improve the business.

• Why SEO and UX can work together?

Both are innovations that have individual work contributions for the advancement of the website, and later, the business. SEO uses keywords as the tool to improve the site ranking while UX uses interactive designs and wireframes to keep users on the site.

The two works for the progress of the website. SEO gathers readers for the website and UX keeps them occupied. Furthermore, SEO’s inputs are required for UX, while UX’s web design is essential for SEO.

• What are the advantages of incorporating SEO and UX in your website?

One of significant advantage is that your site is searchable and usable. More that 90% of the whole online experience is driven by searching, and if your site’s appearance is pleasant, users will stay. Better make certain that your site is searchable and the design is appealing and friendly.

Another advantage is that you can utilize the user’s search data to enhance your UX layout. Through this, you will have an idea on what to change or improve on the website which is based on what the user likes.

The third is that you are informed with glitches and can lessen launch errors. A broken link or an error page will never make any user happy. With both working for your website, searching for errors would be easier. Therefore, SEO and UX are working together to avoid such disruption for the viewer or reader.

• How to link SEO with UX on your website?

First, you have to develop an attractive web design. The prominent feature that a user notices is the web design, so it should look appealing. It should be clutter-free and elegant, in addition to it being user-friendly and interactive.

Second, have an estimation on your load time. Web pages that take some time to load often push the audience to leave the website. Even if your SEO technique is taking effect, when the viewers are not satisfied with the loading time, they still leave. So, speed up your website optimization, enable browser caching and reduce server response time.

Third, your SEO team should be well-informed in UX. In making the partnership between SEO and UX work, there should be coordination and understanding on both sides. The SEO experts should be familiar with the basics in UX and the trends. The UX team would do the same.

And that's the benefits of having SEO and UX on your website. They work together to make your business better and stronger.

This article is written by Anika, a blogger, and a researcher. She blogs for Optimind Technology Solutions, a web design and Seo company in the Philippines.