Attention all Revive Ad server users! Ask yourself, do I make the optimal revenue with my Ad space?

Web publishers often sell their ad spaces what we formally term as the ad inventory to ad exchanges for revenue. Not just finding ad networks, you can do much more. From managing to tracking and reporting, VAST Mediation is the solution. For Revive/OpenX Ad server platform, VAST mediation can be integrated in the form of a plug-in.

Here is a link to a popular VAST mediation plugin used by top publishers (http://www.reviveadservermod.com/featured/vast-mediation-plugin)

How does it work?

The plug-in makes sure that the ad inventory slots get filled with the ads from the best ad networks. It starts by sending a request to the connected video ad- networks and waits for maximum response time; and if the request returns a valid response then it is taken further for bid auction. The bid auctions would be taken based on the eCPM and returns the ads from own video networks

What are the ad types supported?

• Vast 2.0 and Vast 3.0 Linear and Non Linear Ads
• Third party Video/ Wrapper Ads
• Video ads which can be skipped
• VPAID 1.0 and VPAID 2.0 event support

What if there is no response to the ad request?

In case none of the video network provides an ad, then a fallback response would be initiated from the VAST mediation plugin and an ad of the ad server (house ad) would be displayed in the slot.

What else can be done?

The plug-in enables publisher to track the revenue in different zones through the eCPM. Below are the stats that can be viewed and quantified taking into concern the ad networks’ performance

• Ad network name
• Impressions
• Clicks
• Revenue
• eCPM

In a nutshell, the VAST mediation plugin works on a single platform providing unified solutions to publishers’ Ad serving needs.

To know more about plug-in for Revive Adserver visit the following site:

http://www.reviveadservermod.com/

Browse our Revive Adserver Mod website for 100's of Revive Adserver Plugins on Targeting, Reporting, Billing and Sign Up functionalities to Run, Manage and Report your online ad operations better