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5 Tips To Create An Ideal Packaging Design For Wine

Author: Sid Hasan
by Sid Hasan
Posted: Jul 14, 2017
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Packaging design for wine Bottle says a lot about your wine as well as your brand. Wine customers can judge a lot about your priorities when they have a look at the packaging design that contains your wine. Just as the way the people judge about an individual by looking at his clothing line, same goes true for wine packaging which can make someone buy your brand or reject it straight away. It's true that no wine manufacturer wants to belong to second category but they do end up making some small yet crucial mistakes while finalizing the packaging design for their wine. It is also true that your chosen wine design agency also has a major role to play in determining the success of your wine packaging.

This article is composed with intention to provide useful tips to wine manufacturers as to how they can avoid making mistakes and create a distinctive wine packaging design that truly represents your brand's vision and character of your wine. Read on to find more about it.

Know Your Target Audience: Which audience are you trying to woo? Is it a rich class or middle-class, young customer or aged people, male or female, wine experts or a layman? First you have to determine you have made wine for which specific consumer segment and all other package decisions will be easier to take. As a wine maker, you should know your core audience so that your chosen wine design agency makes packaging decisions based on the possible inclinations of your target audience.

Display The Benefits Prominently: Do not forget to display on your packaging that how a customer stands to benefit from purchasing your wine. Customer should know what he should expect from your wine after uncorking it. Focus on what it does for the customer and how it's better from other brands.

Consider Multiple Designs: Ask your wine design agency to come up with at least 3-4 packaging design wine bottles, keep your options open. Do not get fixed on one design. Compare different packaging designs and see which design attracts you first, which one stands out from the rest, which one is pleasing to the eye and which one is distracting? Weigh the pros and cons of each packaging designs before coming to the conclusion. Ask for the opinion of your family and friends because they are consumers too.

Consider Your Price Point: It could be that you are introducing an entry-level wine in the market for a common man. There's no point in going overboard with packaging design of such wine because it will result higher packaging costs which will automatically lead to more increase in the cost of the product, which customers might not take well. Over design could mean unnecessary packaging costs which is not what you need if you are new wine brand hoping to attract entry-level customer segment.

Compare With Competition: Compare your product packaging with that of the competition. This will give you a useful insight into where you can be better than them. You can also take design clues from their packaging design and implement it in your wine design.

About the Author

Affinity Creative Group has a simple philosophy: to use their expertise, artistry, experience and excitement to craft the perfect designs to enhance your product.

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Author: Sid Hasan

Sid Hasan

Member since: Aug 19, 2015
Published articles: 26

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