8 Great Ideas for Incorporating a Call to Action In Your Product Video!

Okay, so you’ve prepared a stunning video on your new product! It’s got a great script and some impressive visuals! So what next? You would ideally want your audience to take some action once they have watched the video! Right? With the help of a reputed Explainer Video Company, you can incorporate a ‘call to action’ or CTA at the end of the video that would induce your viewers to either provide their contact information or convert to a potential customer. Here’s a list of 8 ideas of including a call to action to your video to up the sales figures of your product: 1. Share the video: Well, this is an obvious one, but it always works great in expanding your reach.

2. Visit the landing page of the website to win goodies: You can provide a link to your company website/page, clicking on which, the viewer shall reach the landing page of your website/social media site, and win some goodies too.

3. Free trial: You can offer the viewers with an opportunity of a free trial of the services you provide.

4. Vote on a common subject: You may ask viewers to visit the company website and give their vote on something they are concerned about.

5. Join the conversation: You may ask your viewers to join a conversation pertaining to your brand on social media sites.

6. Watch another video: Once the audience has watched the video, you could direct them to watch another video, which probably gives a deeper insight on your products/services. It could also be an overview of the buying process.

7. Sign up for a webinar / newsletter: You could invite the audience to sign up for the next webinar, in case you frequently give webinars on product /service features. Alternatively, you can also ask them to sign up for the newsletter so that they remain updated with the latest news, events, offers, and product launches related to your company.

8. Fill out a short form: This may sound very direct, but the fact that the viewers have watched the video till the end, does signify that they are somewhat interested, and so they may not mind filling up a form. Of course, care should be taken that the viewer needs to fill only the most required fields, or else, he/she may feel disenchanted to fill up the form, in fear of undergoing a long process.

One should always remember that a CTA is the first step towards direct interaction with a potential customer. For best results, one can take the help of an experienced Video Explainer Company such as Brand Explainers.

Brand Explainers Company produces high quality animated Explainer Video.