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Summer eCommerce Trends: Beat the Heat with Cool Strategies

Author: Anthony Mandelli
by Anthony Mandelli
Posted: Jul 19, 2017

When the weather is nice, people are more likely to be outdoors and less likely to shop online. Consequently, summer eCommerce trends down for sales. It’s a general and well-known trend. Online sales during the summer can dip by as much as 30% from the top months of the Christmas season. How do you keep from taking a hit during the summer months? A couple ways. One, by capitalizing on some on the other trends that take hold in the summer. Two, by being creative. Today let’s look at some ways to beat the summer doldrums.

Embrace the Season

Update your site and marketing to match the season. Design and visual appearance are key elements in shoppers’ decision making. Shoppers are more inclined to engage with retailers who update their site to match the seasons. If you don’t have the resources to completely update your site, you can go small. Create seasonal pop-ups and use color schemes that reflect the season.

Content is also important, so now is a good time to update that, too. "Summer-living" newsletters, barbecue or grilling recipes, summer clothing style guides, you name it. Seasonal content is a great way to become part of your customers’ daily lives. Some brands have built their entire marketing strategy around the way that their products dovetail with the seasons. Your summer content is limited only by your imagine and product line.

Market to Day-to-Day Differences in Summer eCommerce Trends

For whatever reasons, daily online shopping metrics during the summer differ from the rest of the year. If you know these metrics, you can market into them for best results. Some interesting data come from a study by RichRelevance. According to them, Saturday and Sunday – beach days — are the weakest shopping days of the week. In order to generate more activity, you could offer week-end only coupons.

Monday is the summer day that shoppers are most likely to make expensive purchases so you might want offer free shipping on Mondays for orders over $100+ try to generate more of these. Friday is the day shoppers are most likely to make smaller purchases, so it’s a day to promote cheaper items.

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About the Author

Anthony Mandelli is a Social Media Marketing Manager

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Author: Anthony Mandelli

Anthony Mandelli

Member since: May 22, 2017
Published articles: 5

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