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Skyrocket Your ROI with Marketing Gifts

Author: Conor O'Donovan
by Conor O'Donovan
Posted: Jul 21, 2017

Making sure a company’s name and products stay in the public eye demands a multifaceted campaign that is designed to reach the target audience directly. While traditional advertising plays a very important role, strategic marketing efforts pick up where television spots, print ads and other purchases leave off. If a skyrocketing return on investment is desired, carefully selected marketing gifts can make a very big difference.

Promotional items are used by many firms to bolster their outreaching efforts. While the items must strategically be selected to fit the target audience to enjoy maximum results, branded marketing gifts can have a tremendous ROI for these reasons and more:

  • They promote goodwill – Useful, fun and enjoyable marketing gifts can boost goodwill toward a company and its brand. When products are carefully selected for the target audience, they can leave a very strong impression that results in sales and referrals down the road. As the buying public becomes savvier about marketing gifts, however, it is important to make sure promotional items represent quality and thought. Going the extra mile can boost a company’s brand in the eyes of recipients while also ensuring promotional items have a longer, more beneficial effective lifespan.
  • They boost the brand – Marketing gifts are meant to support overall branding efforts by getting company logos and/or slogans into the public spotlight. When concerted promotional campaigns are launched, marketing gifts can help ensure larger audiences are exposed to the brand. Essentially, promotional items serve to round out broad-based branding campaigns by putting a company’s name and logo directly into the hands of customers and potential customers.
  • They can have a longer effective span than pure advertising – Advertising is crucial for promoting companies and their brands. Television spots, print ads, billboards and other methods, however, do have limited lifespans. When an advertising flight is completed, its effective lifespan tends to end, as well. When marketing gifts are used to bolster such efforts, the lifespan of promotions can be significantly longer. Branded promotional items that resonate with recipients will be used, worn, carried around and kept. Every time an item is worn or used, the sponsoring company gains a residual marketing benefit. Promotional shirts, for example, can serve as mini billboards, advertising a brand, each and every time a recipient wears one into public.
  • They can inspire loyalty – Marketing gifts that are selected with enough care to be appreciated by recipients can help inspire customer loyalty. The gesture can help clients and customers feel valued and important, which can translate into a strong return on investment down the road through repeat purchases and referrals.

Advertising and promotions are meant to bolster the bottom line. When a strong return on the investment made is desired, strategically selected marketing gifts deliver results.

About the Author

This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry.

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Author: Conor O'Donovan

Conor O'Donovan

Member since: Jul 20, 2017
Published articles: 12

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