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How Can You Promote Your Brand with Bottle Glorifiers

Author: Conor O'Donovan
by Conor O'Donovan
Posted: Aug 02, 2017

The best brand promotion campaigns focus on establishing a visual connect, a cue that will trigger better brand recall. Depending on the nature of the product, marketing and branding managers also look at creating the right effect for an impulsive purchase. Regardless of the desired outcome, the road to branding and marketing relies on strong visuals. Bottle glorifiers have adorned POS and vantage display points and have helped brands establish better connect with the targeted buyers. Here is what you need to know about bottle glorifiers and how your brand value can benefit from strategic displays.

Impulse is a strong influencer in purchasing

The strongest influence often comes from an impulse. It is possible to generate an impulse within a buyer by a subtle and smooth presentation of products. A drink or a beverage that seen on a print ad is a lot different when it is presented in a bottle glorifier with suitable highlighting. A well designed and executed bottle glorifier with the right colour combinations has the power to prod a prospect into making a purchase.

Bringing focus on to the product with spotlight effect

A bottle in the midst of other bottles will definitely not be standout and crave for attention. On the other hand, a bottle on a stand with a cut out area is bound to create a spotlight effect and demand attention. Sales and branding is all about getting attention. Once your brand is noticed, it is possible to convert the notice and the attention into a better prospect. A bottle glorifier is the first right step in branding. It helps to put your product on a pedestal for a prospect to take notice.

Theme representation

Branding involves representation of products or accessories as part of a theme. This could ideally be in the colour of the products, the font or the shape of the bottle. Some of the most fast selling bottled products are better known for their iconic shape and styling. With strategic displays of bottle glorifiers it is possible to represent the theme, in the perfect manner, beginning with the colour, shape and presentation of the bottle. After all, you really would not want your bottle to be lost in a sea of anonymity.

Channeling notice to your brand and products

With the best vantage points, you can easily target a large number of prospects and channelize greater interest in your products. Branding is all about residing in the top of the minds of the prospects. With the right strategy, design and vantage positioning, you can use bottle glorifiers to great effect. Repeated views at a snazzy promo is bound to generate interest about the product. Once you have managed to create interest, you are well on your way to turning the prospect into a customer.

Different designs of bottle glorifiers have turned the concept into interesting promo material. With music tracks, remote controlled lighting and stunning cutouts, the ability to grab eyeballs has only increased.

About the Author

This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry.

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Author: Conor O'Donovan

Conor O'Donovan

Member since: Jul 20, 2017
Published articles: 12

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