Most common misconceptions about promotional products

In the world of marketing, most of the people have misunderstanding about promotional products. There are some common and interesting misconceptions that are quite popular among the array of masses. Marketers have different views about these myths. Some catch these from a long mile away, but they don`t give a clear notion. But some fasten such kind of myths. However, these promo items are really very popular among clients and consumers ranging from pens to t-shirts. This detailed information puts the light on those myths.

Promotional Items are not in Use Nowdays: There are lots of things in the world that are not in use, but in the case of promotional items people have the wrong perception. They consider that utilization of items like logo t-shirts, tote bags, etc have gone in darkness. But, actually the fact is that people love free stuff. Accurate figures can be found in PPAI i.e. Promotional Products Association International, in which it is clearly mentioned that 83 percent populace is receiving these items and 54% consumers utilize commodities with logo.

Promotional Items are too Expensive: Most of the time marketers get worried when talk comes to budget, to spend on advertising of brand. They consider useless to invest in promotional items as that are too-expensive, according to them. This is a complete process involving various strategies like researching, planning and managing.

In the contradiction, this assumption is quite wrong. It entirely depends upon all those process threads, mentioned above. According to the survey conducted in 2016, it is clear that CPM (Cost Per Impression), which means the amount you have to pay for gaining no. of impressions on items online is comparatively less, in case of promo products. Thus, you just need to incur very little amount of investment in order to get huge outcomes, according to ASI (Advertising Specialty Institute).

Promo Products are Viscous: Array of masses thinks promo products are strongly linked to fun events, humor, etc. This is not true, many companies like relation reminder offers variety of items in stylish designs, for example t-shirts from simple to modern designs, which further can be used by companies, schools and organizations.

Don`t have Lasting Impression on Public: Every product leaves an impression on mind of the public, whether it is bad or good. Promotional items put a long-lasting affect as long as that are of best quality. So, it will not right to compromise with quality, and design of the product.

Not A Good Option for Gifts: It is right that promotional gifts are not always a good option to gift. But, many companies consider these as the best choice to present to its employees on special occasions that involves pens. This is an adequate way to establish positive relationship between employees and owners.

Promotional Products are not Durable: Another misconception is that promotional products deteriorate with time. Actually, if the items are of good quality, then chance increases of their durability. There are some commodities like tygkassar med tryck made of paper is less durable as compared to plastic bags with prints.

Tommy Jansson is a experienced entrepreneur.