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Link Removal and Link Building for a Healthy SEO Profile

Author: Anil Mishra
by Anil Mishra
Posted: Aug 10, 2017

Recently, top search engines have made it clear that they are not going to tolerate black hat SEO strategies. Through algorithm updates, websites that had built strong link profiles by indulging in link exchange propositions and link purchases were penalized. They lost a considerable chunk of their traffic and consequently, business. Search engines now give preference to websites that have link profiles full of authentic links from high-quality websites, preferably from a related niche.

However, one factor that many webmasters are not aware of is that since other websites can link back without informing them, it is possible that the website has a link profile full of junk links for no mistake on their part. And these low-quality links impact their search engine ranking even though these links were built without their consent. This is the point where link building and link removal become important.

Webmasters need to ensure that they remove any low-quality and unrelated links from their website while adding high-quality links to create a strong and healthy link profile. Simpler to read in theory, this is a tedious task that only the best SEO Company in India can carry out efficiently. You need your link profile to be cleaned out first before trying to build quality links to improve your search engine rankings.

Here are the 3 ways in which a top SEO company in India will create a healthy link profile for your website:

  • Link Identification: An SEO company will carry out extensive research to find out the toxic links hidden in your link profile. They will have services to identify backlinks that are coming from sites of questionable repute. After a complete analysis, they will create a report with all the details about the number of these bad backlinks to share with you.
  • Link Removal: After discussing the link identification report with you, the SEO Company will start the process of removing these links from your website. This involves leaving requests with websites to remove your links, disavowing links on your webmaster profile, etc. They will also follow up periodically if a website does not respond to the first notification.
  • Search Engine Reporting: Once the link removal is complete, the SEO services company will make sure that search engines are notified of the progress you have made. If you had lost your search engine rankings because of bad links, you can be sure that the search engines will be more than willing to let you climb up the search engine results since you have a clean link profile now.
About the Author

Anil Mishra is a renowned SEO expert who also loves to write interesting articles and blogs, helping businesses in understanding these processes better and making the right decisions when it comes to online marketing. He recommends SEOTonic as the be

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Author: Anil Mishra

Anil Mishra

Member since: Feb 16, 2014
Published articles: 31

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