What are the Best Practices for Industry-based Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) has evolved over the years and the strategies have also changed with time. Yes in 2017, you still need good content and quality backlinks but there are plenty of other things you can do to grab the top rank in search results pages. In fact, the bar for good, quality content has reached a whole new level. You also need to present it such that it grabs the attention of the customer and compels them to read and follow through.

Some of the best practices for industry-based Search Engine Optimisation (SEO) have been discussed here briefly.

• If you have invested in creating amazing content in 2017, you must not ignore the design and layout of your website. The content is important but so is its presentation. Visual elements like colourful graphics, infographics, etc. allow the reader to understand the content without having to read every single word on a page. These make it easy to skim through the main points in addition to being pleasing to look at. Visual quality is especially important if you have invested in hiring a firm to create content that focuses on SEO for financial services.
• In-depth guides on different finance and business-related topics can seem dull on their own. Adding appropriate infographics can present the information in a concise but attractive way. These infographics can be easily shared on social media platforms to reach and draw in more potential customers. Even readers with knowledge of the subject will appreciate how easy it is to understand the concepts better with visual tools along with the textual content.

• A crawl budget is a must if you want to get the most out of SEO services for IT companies. Most IT companies need to share tons of information on their websites and the webmasters diligently create and submit sitemaps to search engines. They make sure that the pages get crawled and indexed in the search engines databases. However, what they do not know is that as the number of pages grows, their crawl budget essentially stays the same. To make new pages get indexed properly, they must remove redundant or irrelevant pages from getting crawled and indexed using the robots.txt file.
• Another important and obvious aspect that webmasters need to employ as a part of their SEO strategy is the optimal use of social media and go beyond the major platforms. For instance, for businesses that provide learning material,

SEO services for education needs to be more versatile. There are social media platforms such as LinkedIn, GoodReads, etc. that can help you get in touch with like-minded people and create a customer base in unusual places instead of focusing only on near-saturated social media platforms like Facebook, Twitter, Instagram, etc. There are also plenty of online forums with active members discussing pretty much everything under the sun. It might be helpful to be an active contributor on relevant forums to attract traffic to your website.

• Recycling is underrated when it comes to website content. There is no reason why you cannot or should not update old content to make it relevant for present conditions or situations and share it with your audience. When you had published content years ago without getting too many readers, it might have gotten pushed down the stack without much notice. This essentially makes the old content as good as new. Now, it has the potential to get the attention it deserves but did not manage the first time around. Content recycling also takes a significant burden off of your content creation team who can give more time to ensure higher quality instead of frequently producing sub-par material. Since search engines love fresh content, they will happily rank recycled content high, so long as it is relevant.
• There is no reason why you cannot dig into your archives and find some content worth its weight in gold all set to get the attention it deserves. You can take important snippets of this content and share on social media to create a buzz as well. If you have had the website long enough, there are plenty of such treasures waiting to be discovered, dusted off, and repackaged to cater to your readers in 2017 and beyond.

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