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Effective SEO Technique to Increase User Engagement

Author: Mighty Loop
by Mighty Loop
Posted: Aug 18, 2017

SEO has become very volatile due to frequent changes and updates Google rolls out from time to time. Updates applied in 2016 might discontinue in 2017. Hacks that could get you first page position in 2016 are no longer available but never mind there are new SEO techniques and opportunities to increase your user engagement.

Although Google is silent on the user engagement, it considers it as a key factor while determining search ranks of sites. User engagement stands for the time visitors spend on a web page. An experienced Kelowna online marketing company would follow the following ways to increase user engagement of websites.

1. Improve readability of your WebPages

Use good formatting techniques to make your webpage more readable. The objective of formatting is to help visitors engage with the content and also understand what you want to convey.

  • Short paras: Keep paras up to 2 or 3 sentences long. You can even make paragraphs of one sentence but do it only when needed. Small paras give mechanical breaks to eyes and mind.
  • Short sentences: A short sentence is easier to read and understand. It saves time and also it conveys messages completely.
  • Sub-heads: On the web, people don’t read but scan. Before starting, they would want to know about what they are going to read. Sub headings help in understanding the message.
  • Bullet points: Pointing sensitive data will highlight it in the content and also make it accessible and understandable.

2. Use bucket brigades

A technique of copywriting, bucket brigade allows capturing attention with the help of power words. Here sentences are broken to bring out the real feel of the content. Also the message is improved with power words like look, secret and surprise.

3. Use images in the content

A compelling picture is equal to 1000 power words and when included in the content, it can make the content more powerful and convincing. One more advantage of use of images is that it breaks content into subsections for convenience of the visitors.

4. Write content in the inverted pyramid style

The secret of increasing user engagement is to provide most valuable information in the intro and then providing rest of the info in the body. The reader goes through the most important info and reads the complete blog in search of more info.

5.Add more content to existing pages

Writing 2000 words from scratch is a challenge even for an experienced writer. What you need doing is adding more content with pictures to the existing content. In this way, you can take advantage of marketing value of the existing content.

6. Improve your bounce rate

The above mentioned techniques would help stem the plummeting bounce rate. Low bounce rate is due to high volume of visitors bouncing back due to poor UX. A Kelowna seo services company would know how to improve bounce rate using SEO tools. Formatting content and improving it with the help of pictures is a great way to improve user engagement in the long run.

About the Author

Do you want more website traffic? We are Kelowna BC Digital Marketing Company offering SEO, SMO, SEM, SMM, online marketing, web development and many more.

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Author: Mighty Loop

Mighty Loop

Member since: Aug 17, 2017
Published articles: 1

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