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Hiring an seo firm? here’s what to look for

Author: Maria Harris
by Maria Harris
Posted: Aug 17, 2017

So, you have a well-designed website after investing hundreds or even thousands of dollars. It will all go to waste if you don’t keep the site active.

The best way to enhance website visits, search engine ranking and reputation is to hire an SEO firm. The SEO process itself is quite technical and complex for most businesses.

It’s easier said than done. SEO has seen a boost especially with Google changing its algorithms regularly. More and more SEO companies are springing up, promising exceptional results.

How do you find a good company?

Decide your SEO goals

SEO services are not cheap, albeit essential; it’s better to know what you’re aiming for, so that your SEO team can devise a strategy and budget accordingly.

It can include one or more of the following:

  • Increase traffic specifically from target customers
  • Boost revenue (for e.g. through increased sales)
  • Boost downloads, free trials or free sign-ups
  • Improve brand reputation and sentiment associated with it
Look for a company to achieve your targets

SEO is a specialized field and concerns a number of different aspects. If you have specific goals in mind, it will make it easier for you to choose a firm.

Assemble a list of 3 to 5 companies that promise to deliver what you’re looking for. For instance, if they keep talking about traffic and your goal is reputation management, it’s not a good match.

If you’re not sure about a company, feel free to inquire about their services. There’s no harm in reaching out.

Find a firm that delivers

Never sign up for a firm that makes unrealistic promises. SEO is an ongoing process; there is no overnight success—at least not the legit way.

If they promise to generate exceptionally good organic traffic within a month or two, know that it’s not possible. And, it’s likely not going to be your target audience.

Look for a firm that’s experienced, especially in working with your particular industry. While SEO goals may be technical, your business certainly has distinct requirements. Also, SEO as an industry is fast-changing. An experienced firm would know how to adapt.

Make sure the company communicates well. If they don’t respond for days, you don’t want them handling your project. Ask questions and only sign up when you’re satisfied with their responses.

Ask about their current as well as past clients. Most importantly, ask if they’ve ever worked with a company form the same industry.

Whether you decide to sign up for a huge project or a small monthly campaign, you deserve the best. An inexperienced firm can severely affect your site’s listing and ruin your brand identity.

If you’re still on a look out for an SEO company in Toledo, we recommend iKandy. Other than SEO, they also offer web design and content marketing services.

About the Author

Maria Harris is an expert writer and love to shopping and music.

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Author: Maria Harris

Maria Harris

Member since: Jul 06, 2017
Published articles: 14

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