Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

Good website design: the basics

Author: Maria Harris
by Maria Harris
Posted: Aug 17, 2017

It’s true that beauty is in the eye of beholder. But your website’s design is more about user experience than typical beauty standards.

Companies want their businesses to reflect their professional values. They also want to market their brand by engaging people. Most often, this restricts your choices.

In comes a web designer who knows how to help you achieve your goals! Find one you can partner with for a long-term. You’ll want to make changes to your designs a few years, or even a few months, down the line.

So, what constitutes a good web design?

That’s rooted in user experience. You see, if your site is more readable and loads quickly, then it facilitates the audience. This makes for a good web design.

While most people focus with colors and typeface, it’s important to not sacrifice readability and quality of the site. Focus on both the aesthetic aspects and technicality to make it an overall brilliant design.

Quality and credibility

If the user doesn’t find relevant information on the landing page, they’ll go to you competitor’s site. Make sure all products, services, and service regions are highlighted on the main page through tabs or other layout designs.

Also, note that your audience doesn’t read; instead, they scan. When they first analyze a webpage, they look for guide points to carry them to relevant content.

Load time and speeds are important

Let’s say, you’ve built a fantastic design with a variety of graphics and images. If it takes more than 3 seconds to load, you’ve lost most of the customers. Several surveys show that users prefer sites that load in under 2 seconds.

Overcrowding also makes the navigation harder. This will force the user to leave if the slow site loading doesn’t! On the other hand, if your site loads quickly and still looks elegant, the user will stay.

Effective content

Even if you’re not publishing blogs or other content, your site’s content needs to be compelling. The webpages must be constructed in a way that it delivers pertinent information, in a professional manner. Moreover, it needs to be attuned with your brand identity.

There’s nothing worse than a site that has grammatical mistakes. It makes you look careless and sloppy. Don’t skip on quality writing. Choose people who know how to promote your site by directly getting to the point. Eliminate the fluff. Stick to the facts.

If you want people to sign up for an account, there’s nothing better than ‘sign up’!

Want a good website design that works for your brand? Get in touch with iKandy. They are a professional web design firm in Toledo, also offering services for logo design, content marketing and SEO.

About the Author

Maria Harris is an expert writer and love to shopping and music.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Maria Harris

Maria Harris

Member since: Jul 06, 2017
Published articles: 14

Related Articles