Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

How to offer the best Company Logo Design Packages

Author: Pixels Logo Design
by Pixels Logo Design
Posted: Aug 18, 2017

Have you been asked to quote your best Company Logo Design Packages to clients? How hard can that be? You ask yourself.

Asking Google something like "how to price a logo design?" is like dealing with my soap-opera-addict-93-years-old-grandma after I turned her TV off and take away the remote. It’s a "don’t try this at home" kind of experience.

Many post have been written on this subject, however they all miss out on many basic steps which you would need to be able to offer the best design packages, in order to grow your business.

Your client might not be able to tell the difference – it’s like someone who never ate a burger in their entire life. How would they tell the difference between a big-mac and a super-awesome gourmet home-made burger?

Well, it’s your job to educate them about the logo design process, and to show them the difference between those burgers.

Creating a design brief

Before you get started with creating the concept for the logo, you want to manage client expectations. You need to understand what it is exactly that they need the logo for.

You can do it through an interview in a meeting (or via email) or with a questionnaire you let them fill in. The more detailed answers you get, the better. You have to understand the client’s limitations, and be synced with them regarding what exactly you are going to do for them.

Research – Study the business behind the logo

Before you go on designing a logo for a company, offering them your company logo design packages, you need to learn their history.

You might be creating a logo for an already-operating business, with clients and an existing brand. Or maybe you have been asked to create a logo for a new business that has not started its operations yet. Either way, you need to do some research to better understand what it is you’re designing a logo for.

Creating the concept

In this stage, you’re going to be generating concepts around what you have learned from the design brief and from the research.

You will probably have a few ideas you could already start sketching to see what works and what doesn’t. You want to have a few mockups, not just one that you can test with someone you trust or with someone from the target audience if possible. Getting feedback takes time as well, don’t forget. At this point, I wouldn’t show the client the sketches. Most clients don’t have the required imagination needed to see how your sketch can turn into a beautifully designed logo.

After all these steps, after coming up with a plan, you can now offer the best company logo design packages best suitable for your client.

About the Author

Search Marketing Experts is a US-based digital marketing company that has been providing digital marketing solutions to businesses in the United States for more than 15 years.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Pixels Logo Design

Pixels Logo Design

Member since: Apr 12, 2017
Published articles: 19

Related Articles