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The Secret to Eye Catching FSDU Design

Author: Conor O'Donovan
by Conor O'Donovan
Posted: Aug 23, 2017

When you run a retail outlet or any store in particular, you will need to have the right displays to draw the attention of people to the products you are selling. A free-standing display unit (FSDU) can help, especially if it is designed in an eye-catching way. Including a free-standing display unit among your promotional methods can help make a difference in the sales and profit your business can make in a day. The key is to design an attractive FSDU that will appeal to the taste of your target audience. Here are some factors you can consider when designing one:

  • The material – Free standing display units are typically made of wood, acrylic, cardboard, or a combination of any of those materials. At times, your choice in material may depend on your budget and the type of look you are aiming for in an FSDU. When deciding on this factor, consider the type of environment where you will display your products and make sure that the display will be durable and long-lasting.
  • Think about the product – What will you put in the free-standing display unit? Consider the unique features and appearance of the product you will display and incorporate that with the design of the FSDU. That way, you can build brand identity, too.
  • Make sure the color scheme flatters the product colors – You want the products to stand out while displayed on an FSDU. Hence, make sure that they will not blend into the background and that they will easily be noticed. Consider colors that will contrast with the colors of the product.
  • Work with pros – Look up professional designers and manufacturers of promotional products for global markets. Make sure they have an excellent track record of providing high-quality custom marketing products to their clients. They have a team of product and graphic designers who are ready to brainstorm with you, and their consultants can assist you in deciding the best design with your promotional needs in mind. Verify their experience and capability by reading reviews and case studies. That way, you can be sure that you are hiring a trusty team that will help you
design an eye-catching FSDU.

About the Author

This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry.

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Author: Conor O'Donovan

Conor O'Donovan

Member since: Jul 20, 2017
Published articles: 12

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