Switch to ERP and CRM For Automotive Success

Whenever we step out of our homes, one thing that is ought to follow us is traffic. Every now and then we hear people complaining about traffic, especially in India. But, here the matter of concern is not traffic but what constitutes traffic. Yes, you are right... This question has an understandable answer, automobiles.

All of us, at some point or the other, end up buying cars or other vehicles that have world-class features and designs. But how many of us really think of the manufacturers and designers that bring for us such magnificent structures? Probably very few. So, this article is totally dedicated to the Automotive Industry Solutions and Softwares. Undoubtedly, it is one of the world’s most important economic sectors by revenue. It is one such industry that requires management, highly skilled professionals and exclusive software. With processes such as production, assembly, designing, development, marketing etc. going on at the same time at different workstations, a single mistake is enough for the whole system to crash. Therefore, companies dealing with this industry need a regular upgradation so that they can excel and win customers.

Two such software, that every organisation must impose are:

• CRM Software
• ERP Software

1. CRM for Automotive Industry - As the name suggests, Customer Relation Management is meant for those who are hungry for loyal customer relations and increased sales. Automotive CRM Systems have the ability to take your dealership to a whole new level. Customers, all around, look for a seamless experience with their brand and thus you need a platform that allows your company to do that and innovate in your own way.

Below is a list of benefits or advantages that one can reap with CRM:

• Easily set, assign and achieve sales targets
• Allows the dealer to analyze the data they have of their customers, and perhaps predict the needs of other potential customers.
• Helps in changing marketing activities based on analytical reports
• Closed-Loop Reporting Lets Marketers Improve Campaigns
• Improve processing data rate
• Get a 360-business view in real time
• Follow up leads via calls, emails and SMS from one software
• Capture leads, prioritize and convert deals faster

2. ERP for Automotive Industry - ERP for Enterprise Resource Planning is one of the necessary solutions tailored to meet the demands of the challenges of the automobile industry. In order to remain or become a strong player in the automobile industry, it is crucial to have streamlined business. With ERP solutions implemented into business process, there are no difficulties in overcoming inevitable industrial challenges such as high-quality customer service, inventory and delivery management, marketing and labour efficiency.

Apart from these, you are ought to reap a whole list of benefits:

• Quality control Management
• Inventory Management
• Time effective and enhanced productivity
• Schedule your in-house supplies
• Supply Chain Management
• Third party integration
• Reduce wastage
• Minimize expenditure
• Customer service and satisfaction
• Quicker and seamless manufacturing
• Cloud storage
• Human resource management
• Electronic document database

Thus, one can easily conclude that with the implementation of ERP and CRM, your business can effectively compete in the international arena by successfully eliminating inefficiencies from management, administration, production and operations. These solutions enable automotive manufacturers and suppliers to overcome the challenges and excel in their field.

Summary: Automotive Industry is certainly one of the most flourishing industries around the globe. Be it manufacturing or designing, it demands pampering and from here originates the need for software like ERP and CRM. They come with a huge number of benefits that not only makes the whole process hassle-free but profitable as well.

The writer is an IT & Business Intelligence consultant who loves to write about the same, so that readers can get best knowledge and information. While, in her free time she loves to explore the world.