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Custom Signage – An Important Marketing Tool For Small Businesses

Author: Mike Layman
by Mike Layman
Posted: Sep 15, 2017

An advertisement can be a great levelling agent for small businesses. Big businesses do not necessarily make great advertisement signage but a small business owner tends to think harder get the best value for money. A small amount spent on a great custom signage can be an important marketing tool for small businesses and fetch more business than a large amount spent by a big business on a ill-conceived signage. These days there are different types of signage available and all can be customised to your exact requirement.

Fabric Sign:

Fabric signage is a very budget-friendly choice. They can be customised as per your requirement and can also be colourful and unique. Within this are the Vinyl, plastic or nylon signage and these can range from $3 to $9 per square foot with heavy-duty fade-resistant fabric costing a bit more. You can even upload your design and order a Vinyl signage online.

Painted Plywood Sign

A painted plywood signage is a unique form of advertisement and has been popular in Australia for a long time. There are two ways you can have a custom signage made from plywood; either just have the message painted over the plywood (polished or unpolished) or, have the message carved on the plywood. The latter is of course more time-consuming and costs more but on the positive side, it looks much better than just plain painting. You can choose the paint, colour, size of fonts and type of polish. An acrylic finished plywood signage will last a long time and be more weather resistant.

The great thing about plywood signage is that you can get it custom sized too. There are no fixed sizes – just specify what you need and how you need it done – it becomes a great marketing tool for small and big businesses alike. You can also choose between plywood and other types of wood including cherry, oak and so forth.

Painted Glass Signage

After fabric signage, the painted glass signage is perhaps the next most economical. You can even use your own store front window as the canvas for your sign. An artist can work wonders with colours on your store-front window. Also, they can use temporary wet-wipe-to-erase colours so you could have a new signage each week or month if you like – great for displaying discounts or arrival of new material. You can also use Electronic Signs Sydney.

Punched Metal Signage

Punched metal custom signage can be an important marketing tool for small businesses. They are durable and weather-resistant – especially if painted. You can also have them done on both sides so they display two different (or same) messages.

These days the lettering can be raised and small LED coloured bulbs added beneath so it looks awesome during the night too.

In Sydney Australia, the best place to get all Business Signs Sydney is http://www.sydneycitysigns.com.au

About the Author

Signarama Sydney City South continues to be the standard setter in the signage business for more than 25 years. When it comes to window graphics or A-frame, vehicle wraps or shopfronts, full-scale national rollouts or wallpaper graphics.

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Author: Mike Layman

Mike Layman

Member since: Jul 22, 2015
Published articles: 39

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