Internet marketing, the changing face of oman

Every business wants to create a great brand from scratch. To build a brand, advertising was the primary channel until a few years back. But in today’s digital era, a great brand cannot be built using conventional methods of advertising alone, every business has to be in pace with the mindset of the consumer who is running digitally towards acquiring a product or a service.

With millions of websites and portals being set up each day, it is often hard to generate traffic to your website and attain a high online presence. There comes the importance of digital marketing. As the name implies, digital marketing is the promotion of products or brands through digital media channels. Digital marketing in Oman holds immense power to influence the choice of the decision maker and a digital strategy will effectively guide them along the way.

The digital media has revolutionized the world and has altered consumer behavior; the internet has empowered digital savvy consumers to make informed choices. In response, businesses too are evolving and social media is gaining prominence in their marketing strategies.

The customers today make an informed buying decision and they need more information to understand in order to invest money in that particular product or service.

Similarly, business employers in Oman also try to understand every digital platform and pick out a few that could prove beneficial for their company as well as a platform their customers could relate to most.

As per statistics, some of the currently popular social media in Oman rank as follows:

• Facebook – Largest online social networking site
• Instagram – Photo & Video sharing service
• Twitter – Micro blogging service
• LinkedIn –Professional network
• YouTube – Video Sharing website
• Google Plus – Social Networking site by Google

There has been a massive shift in companies experimenting with different areas of advertising in Oman. Advertising through digital media is the fastest growing module of business currently in the Sultanate of Oman, there has been a rapid increase in the user base and this translates to more opportunities for businesses to harness the power of social media and ultimately enhance consumer engagement towards their product or services.

Social media is undoubtedly one of the best marketing tool a business can use, combining it with digital marketing optimizes the exposure of the business to the world wide web. There are a lot of untapped opportunities in the market of Oman that are yet to be catered through digital marketing.

The increasing acceptance of digital marketing in Oman among the people has revolutionized a change with many businesses now communicating with their local and global audience through these platforms as well. Times are changing and so are companies who are using social media to the best of their benefits.