How And Why Nail Paints Evolved And Became Popular?

These are days known for its industrial, digital, commercial and social economic changes. Life was not his easy in ancient times. Well, even few decades ago life was very different from what it is today. In the ancient times whatever that was used for decorating oneself is prepared getting things from natural sources and it is quite natural that they are known for its aesthetic qualities. For decorating nails, palm and other body parts with color henna was the best option for them. Even today in many countries it can be observed that Henna is used in various ways and methods and it is known for its medicinal properties apart from coloring properties. In many cultures it has got a very significant role to play. The concept of beautifying nails existed from that time to this time without changing even a pint.

The present nail polish came into existence with the invention of polymers and several other components that provide better adherence, color combination possibilities, mix and match capabilities. In the beginning health aspect of these products are almost neglected or health effects on mails are not considered at all. Cosmetic business is a multi-million dollar business in the present situation across the globe. One can imagine the competition level when I say it is such a huge business. Gaining trust and faith on any one brand can take long time. Nail salons in South Africa is doing good business in this particular field. One has to have many good things to attract potential customers in any field.

America is in forefront when it comes to cosmetic business. They are the first who introduced nail polish to the feminine world. The first ever color introduced by them is pink color. It was so attractive and durable ladies flocked into the market to buy them at once. By the end of 18th century is has become one of the most common used ladies item and found as a part of their make-up materials.

However, one can observe enormous changes taking place from the beginning of the 19th century. More colors are introduced into the market and there was tough competition between nail polish companies, some of the formulas were secretly guarded. Popularize various trends marketing campaigns are started more or less in this period. Advertisements similar to soap operas are started and huge demand was being developed for nail polish and nail art materials.

Beauty Salons in South Africa never stayed behind from their counterparts across the globe. They started patronizing various brands and made their work popular in their region attracting huge group of ladies passionate in fashion. However the trend that made nail polish more and more popular is its ample opportunities to use multiple colors and combination of various other materials. This trend makes nails very distinct and elegant from the existing monotony of using single colors for nails. Glitters such as gold dust, silver dust and other materials and designs started attracting young and fashion savvy girls very soon and they are popular at present among youth.

About the Author:

The author of this article has an extensive knowledge in the field of Beauty Salons in South Africa and Nail Salons In South Africa.

Source Link: http://articles.org/how-and-why-nail-paints-evolved-and-became-popular/