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5 Most Important SEO Trends to Know for Google Rankings in 2017

Author: Rohan Dhawan
by Rohan Dhawan
Posted: Oct 09, 2017

SEO is an ever-evolving concept that rules any company’s Google rankings as on date. The businesses that fail to keep themselves and their strategies up-to-date on SEO end up virtually losing their Google rankings in just not time. SEO is a highly dynamic tool and the key to holding higher Google rankings too, therefore, staying updated about the latest SEO trends will ensure enhanced rankings to attract the untapped potential too. Since the inception of this SEO concept, year after year, the developments have made it more effective and complex to ensure elevated Google rankings.

Here we reveal to you 5 most important SEO trends to be known for higher Google rankings in the year 2017:

The Indispensable (Accelerated Mobile Pages) AMPs – Determining whether Google’s initiative AMP is yet another fad or it holds effective in the future. It can only be known once you implement it or proceed ahead to try it. It is a globally accepted fact that mobile phones are indispensable therefore the requirement of AMPs i.e. pages that load quickly as per mobile users has suddenly come up. The reason is that almost 60% of the Google searches come via mobile phones nowadays. Hence AMP is the need of the hour; whether there is a direct connection between AMPs and Google rankings or not would be clearly visible sometime down the line

  • Voice Search Algorithms – With the highly advanced technological trends, voice recognition has become a favorite among masses. The kind of voice recognition software available as on date like Siri, Google Voice, Cortana and Amazon Echo, the inclination towards using voice search is increasing at a fast pace. Focusing on voice search and recognition would pave way for search results based more on user intent instead of the face value of the searched words. This would mean reworking on your keywords since long tail keywords would gain importance as against small ones
  • HTTPs v/s HTTP – The debate on whether one should switch from HTTP to HTTPs or not is yet to reach any conclusion. However, if studies are to be believed then switching to HTTPs can at times go terribly wrong too since it can eat up your referral data. Two years back, Google had announced that HTTP is a part of their algos, however, there is not a surety that switching to HTTPs can boost your Google rankings. Referral data is a rich source of getting traffic to your own website, therefore, losing out on the same
  • Are you still stuck with building local business citations? – The focus on building local citations has been much too strong in the past but now the time is to shift the focus since studies reveal that it is the most overestimated factor in the SEO strategy as on date. However its efficacy as far as its correlation with Google rankings is concerned, it is much below than the other factors that hold more significance
  • Focus on Dense Articles rather than Epic ones – The current demand is for long articles if Google results are to be believed i.e. the results show that the topmost articles happened to be of 2000 words or more – it would not be wrong to say that right now it is the Epic articles generation. However with times, changes the need and algorithms too; same is the case with articles too. In the times to come, with Google’s new mobile index that demands fast loading pages, the requirement would be for dense articles rather than long ones i.e. the ones that are good enough to attract the viewers in fewer words

The SEO trends will continue to change with times, therefore, it is required for all to keep a track and pace with the dynamism happening around.Still struggling to rank your website then Hire Best SEO Expert in India which can help you to rank your website using white hat methods.

About the Author

I am Seo Expert In Delhi with over 5 plus years of experience. I worked with many clients worldwide and rank their website on profitable keywords by using legit and white hat methods.

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  • shrivinayaka  -  2 years ago

    Nice Blog...I was actually looking to improve my skills and i just landed here . Thanks for sharing some important things and i will surely look back for more content . Keep sharing . Packers and Movers in Bangalore

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Author: Rohan Dhawan

Rohan Dhawan

Member since: Oct 05, 2017
Published articles: 15

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